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Setting Strategies In Social Networking Sites: Community-Based Indicators For Small And Medium Industries In Malaysia

Theconstant growth of data on social media that deals with the business nature generated by online communities has inundated business owners and marketers with business-related conversations. The consideration, preference, and action stages about brands and products are e...

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Main Authors: Md Jani, Noraniza, Zakaria, Mohd Hafiz, Maksom, Zulisman, M. Haniff, Md. Shariff
Format: Article
Language:English
Published: Penerbit Universiti Teknikal Malaysia Melaka 2019
Online Access:http://eprints.utem.edu.my/id/eprint/24273/2/NORANIZA_JACTA_VOL1_NO1_2019.PDF
http://eprints.utem.edu.my/id/eprint/24273/
https://jacta.utem.edu.my/jacta/article/view/5176/3643
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spelling my.utem.eprints.242732020-08-04T12:22:56Z http://eprints.utem.edu.my/id/eprint/24273/ Setting Strategies In Social Networking Sites: Community-Based Indicators For Small And Medium Industries In Malaysia Md Jani, Noraniza Zakaria, Mohd Hafiz Maksom, Zulisman M. Haniff, Md. Shariff Theconstant growth of data on social media that deals with the business nature generated by online communities has inundated business owners and marketers with business-related conversations. The consideration, preference, and action stages about brands and products are easily influenced by the community members in social networking sites (SNS), making the flow of information become multidirectional, interconnected, and difficult to predict. Therefore, firms and brands are called upon to attract the attentionof these communities by focusing on building, enhancing and maintaining interactions through an effective and strategic approach to SNS marketing. This paper will gain insights on such valuable information by integrating findings from both perspectives ofsmall and medium enterprises (SMEs) and engaged brand communities in SNS. Two distinct questionnaire surveys are conducted upon 30 SMEs and 30 active SNS customers in order to obtain more clarity. As a result, a spectrum of coalesced data was obtained andconcluded that the firms, brands and the brand's community must always give each other's continual commitment so that the nurturing relationships provide satisfactory mutual benefits to all community participants in the interest of increasing the overall brand performance. Penerbit Universiti Teknikal Malaysia Melaka 2019-05 Article PeerReviewed text en http://eprints.utem.edu.my/id/eprint/24273/2/NORANIZA_JACTA_VOL1_NO1_2019.PDF Md Jani, Noraniza and Zakaria, Mohd Hafiz and Maksom, Zulisman and M. Haniff, Md. Shariff (2019) Setting Strategies In Social Networking Sites: Community-Based Indicators For Small And Medium Industries In Malaysia. Journal Of Advanced Computing Technology And Application (JACTA), 1 (1). pp. 1-7. ISSN 2682-8820 https://jacta.utem.edu.my/jacta/article/view/5176/3643
institution Universiti Teknikal Malaysia Melaka
building UTEM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknikal Malaysia Melaka
content_source UTEM Institutional Repository
url_provider http://eprints.utem.edu.my/
language English
description Theconstant growth of data on social media that deals with the business nature generated by online communities has inundated business owners and marketers with business-related conversations. The consideration, preference, and action stages about brands and products are easily influenced by the community members in social networking sites (SNS), making the flow of information become multidirectional, interconnected, and difficult to predict. Therefore, firms and brands are called upon to attract the attentionof these communities by focusing on building, enhancing and maintaining interactions through an effective and strategic approach to SNS marketing. This paper will gain insights on such valuable information by integrating findings from both perspectives ofsmall and medium enterprises (SMEs) and engaged brand communities in SNS. Two distinct questionnaire surveys are conducted upon 30 SMEs and 30 active SNS customers in order to obtain more clarity. As a result, a spectrum of coalesced data was obtained andconcluded that the firms, brands and the brand's community must always give each other's continual commitment so that the nurturing relationships provide satisfactory mutual benefits to all community participants in the interest of increasing the overall brand performance.
format Article
author Md Jani, Noraniza
Zakaria, Mohd Hafiz
Maksom, Zulisman
M. Haniff, Md. Shariff
spellingShingle Md Jani, Noraniza
Zakaria, Mohd Hafiz
Maksom, Zulisman
M. Haniff, Md. Shariff
Setting Strategies In Social Networking Sites: Community-Based Indicators For Small And Medium Industries In Malaysia
author_facet Md Jani, Noraniza
Zakaria, Mohd Hafiz
Maksom, Zulisman
M. Haniff, Md. Shariff
author_sort Md Jani, Noraniza
title Setting Strategies In Social Networking Sites: Community-Based Indicators For Small And Medium Industries In Malaysia
title_short Setting Strategies In Social Networking Sites: Community-Based Indicators For Small And Medium Industries In Malaysia
title_full Setting Strategies In Social Networking Sites: Community-Based Indicators For Small And Medium Industries In Malaysia
title_fullStr Setting Strategies In Social Networking Sites: Community-Based Indicators For Small And Medium Industries In Malaysia
title_full_unstemmed Setting Strategies In Social Networking Sites: Community-Based Indicators For Small And Medium Industries In Malaysia
title_sort setting strategies in social networking sites: community-based indicators for small and medium industries in malaysia
publisher Penerbit Universiti Teknikal Malaysia Melaka
publishDate 2019
url http://eprints.utem.edu.my/id/eprint/24273/2/NORANIZA_JACTA_VOL1_NO1_2019.PDF
http://eprints.utem.edu.my/id/eprint/24273/
https://jacta.utem.edu.my/jacta/article/view/5176/3643
_version_ 1675330921159458816
score 13.211869

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