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Attitudes and subjective norms towards social media influencers with behavioural intent on food choices among undergraduate Students In School Of Health Sciences, Universiti Sains Malaysia (USM), Health Campus, Kubang Kerian, Kelantan

This study investigates the influence of social media influencers (SMIs) on the dietary choices of undergraduate Health Sciences students at USM Health Campus. It examines the relationship between students' attitudes, subjective norms towards SMIs, and their behavioral intent regarding food...

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Main Author: Bakri, Syafini
Format: Monograph
Language:English
Published: Universiti Sains Malaysia 2024
Subjects:
R Medicine (General)
RA0421 Public health. Hygiene. Preventive Medicine
Online Access:http://eprints.usm.my/61967/1/Syafini%20Binti%20Bakri_157704%20-%20e.pdf
http://eprints.usm.my/61967/
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spelling my.usm.eprints.61967 http://eprints.usm.my/61967/ Attitudes and subjective norms towards social media influencers with behavioural intent on food choices among undergraduate Students In School Of Health Sciences, Universiti Sains Malaysia (USM), Health Campus, Kubang Kerian, Kelantan Bakri, Syafini R Medicine (General) RA0421 Public health. Hygiene. Preventive Medicine This study investigates the influence of social media influencers (SMIs) on the dietary choices of undergraduate Health Sciences students at USM Health Campus. It examines the relationship between students' attitudes, subjective norms towards SMIs, and their behavioral intent regarding food choices. Using correlation and regression analyses, 90 respondents participated in the study. The majority of respondents were female (77.8%), aged 21-23 (76.7%), and Malay (80%). While a positive correlation was found between attitude and behavioral intent, regression analysis showed no significant relationship (β = 0.056, p = 0.504). Subjective norms demonstrated a significant relationship with behavioral intent (β = 0.680, p < 0.001), indicating social pressure plays a greater role in dietary choices than personal attitudes. The study's strengths include a focused sample and validated instruments, with future recommendations suggesting a broader sample and longitudinal design. Universiti Sains Malaysia 2024 Monograph NonPeerReviewed application/pdf en http://eprints.usm.my/61967/1/Syafini%20Binti%20Bakri_157704%20-%20e.pdf Bakri, Syafini (2024) Attitudes and subjective norms towards social media influencers with behavioural intent on food choices among undergraduate Students In School Of Health Sciences, Universiti Sains Malaysia (USM), Health Campus, Kubang Kerian, Kelantan. Project Report. Universiti Sains Malaysia. (Submitted)
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic R Medicine (General)
RA0421 Public health. Hygiene. Preventive Medicine
spellingShingle R Medicine (General)
RA0421 Public health. Hygiene. Preventive Medicine
Bakri, Syafini
Attitudes and subjective norms towards social media influencers with behavioural intent on food choices among undergraduate Students In School Of Health Sciences, Universiti Sains Malaysia (USM), Health Campus, Kubang Kerian, Kelantan
description This study investigates the influence of social media influencers (SMIs) on the dietary choices of undergraduate Health Sciences students at USM Health Campus. It examines the relationship between students' attitudes, subjective norms towards SMIs, and their behavioral intent regarding food choices. Using correlation and regression analyses, 90 respondents participated in the study. The majority of respondents were female (77.8%), aged 21-23 (76.7%), and Malay (80%). While a positive correlation was found between attitude and behavioral intent, regression analysis showed no significant relationship (β = 0.056, p = 0.504). Subjective norms demonstrated a significant relationship with behavioral intent (β = 0.680, p < 0.001), indicating social pressure plays a greater role in dietary choices than personal attitudes. The study's strengths include a focused sample and validated instruments, with future recommendations suggesting a broader sample and longitudinal design.
format Monograph
author Bakri, Syafini
author_facet Bakri, Syafini
author_sort Bakri, Syafini
title Attitudes and subjective norms towards social media influencers with behavioural intent on food choices among undergraduate Students In School Of Health Sciences, Universiti Sains Malaysia (USM), Health Campus, Kubang Kerian, Kelantan
title_short Attitudes and subjective norms towards social media influencers with behavioural intent on food choices among undergraduate Students In School Of Health Sciences, Universiti Sains Malaysia (USM), Health Campus, Kubang Kerian, Kelantan
title_full Attitudes and subjective norms towards social media influencers with behavioural intent on food choices among undergraduate Students In School Of Health Sciences, Universiti Sains Malaysia (USM), Health Campus, Kubang Kerian, Kelantan
title_fullStr Attitudes and subjective norms towards social media influencers with behavioural intent on food choices among undergraduate Students In School Of Health Sciences, Universiti Sains Malaysia (USM), Health Campus, Kubang Kerian, Kelantan
title_full_unstemmed Attitudes and subjective norms towards social media influencers with behavioural intent on food choices among undergraduate Students In School Of Health Sciences, Universiti Sains Malaysia (USM), Health Campus, Kubang Kerian, Kelantan
title_sort attitudes and subjective norms towards social media influencers with behavioural intent on food choices among undergraduate students in school of health sciences, universiti sains malaysia (usm), health campus, kubang kerian, kelantan
publisher Universiti Sains Malaysia
publishDate 2024
url http://eprints.usm.my/61967/1/Syafini%20Binti%20Bakri_157704%20-%20e.pdf
http://eprints.usm.my/61967/
_version_ 1825807289014026240
score 13.244413

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