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An unvoiced complaint: an exploratory study of unifi complainers and non-complainers

This study was driven by the interest in marketing. It aimed to explore and better understand the responds styles of complainers, the factors affecting non-complainers to avoid complaining, and the personality traits of complainers and non-complainers. Many studies have been conducted in this area t...

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Main Authors: Fairuz, Azmi Elmy, Ahmad, Jamilah
Format: Article
Language:English
Published: Diva Enterprises Pvt. Ltd. 2015
Subjects:
P87-96 Communication. Mass media
Online Access:http://eprints.usm.my/49308/1/elmyJamilah.pdf
http://eprints.usm.my/49308/
https://www.indianjournals.com/ijor.aspx?target=ijor:ijpss&volume=5&issue=9&article=008
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spelling my.usm.eprints.49308 http://eprints.usm.my/49308/ An unvoiced complaint: an exploratory study of unifi complainers and non-complainers Fairuz, Azmi Elmy Ahmad, Jamilah P87-96 Communication. Mass media This study was driven by the interest in marketing. It aimed to explore and better understand the responds styles of complainers, the factors affecting non-complainers to avoid complaining, and the personality traits of complainers and non-complainers. Many studies have been conducted in this area to understand the behaviour of complainers and non-complainers. However, most of these studies were carried out in the Western countries, and only few were conducted in Malaysia. This study aimed to understand why complainers lodge complaint and non-complainers did not voice any complaint to TM. Diva Enterprises Pvt. Ltd. 2015 Article PeerReviewed application/pdf en http://eprints.usm.my/49308/1/elmyJamilah.pdf Fairuz, Azmi Elmy and Ahmad, Jamilah (2015) An unvoiced complaint: an exploratory study of unifi complainers and non-complainers. International Journal of Physical and Social Sciences, 5 (9). pp. 81-99. ISSN 2249-5894 https://www.indianjournals.com/ijor.aspx?target=ijor:ijpss&volume=5&issue=9&article=008
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic P87-96 Communication. Mass media
spellingShingle P87-96 Communication. Mass media
Fairuz, Azmi Elmy
Ahmad, Jamilah
An unvoiced complaint: an exploratory study of unifi complainers and non-complainers
description This study was driven by the interest in marketing. It aimed to explore and better understand the responds styles of complainers, the factors affecting non-complainers to avoid complaining, and the personality traits of complainers and non-complainers. Many studies have been conducted in this area to understand the behaviour of complainers and non-complainers. However, most of these studies were carried out in the Western countries, and only few were conducted in Malaysia. This study aimed to understand why complainers lodge complaint and non-complainers did not voice any complaint to TM.
format Article
author Fairuz, Azmi Elmy
Ahmad, Jamilah
author_facet Fairuz, Azmi Elmy
Ahmad, Jamilah
author_sort Fairuz, Azmi Elmy
title An unvoiced complaint: an exploratory study of unifi complainers and non-complainers
title_short An unvoiced complaint: an exploratory study of unifi complainers and non-complainers
title_full An unvoiced complaint: an exploratory study of unifi complainers and non-complainers
title_fullStr An unvoiced complaint: an exploratory study of unifi complainers and non-complainers
title_full_unstemmed An unvoiced complaint: an exploratory study of unifi complainers and non-complainers
title_sort unvoiced complaint: an exploratory study of unifi complainers and non-complainers
publisher Diva Enterprises Pvt. Ltd.
publishDate 2015
url http://eprints.usm.my/49308/1/elmyJamilah.pdf
http://eprints.usm.my/49308/
https://www.indianjournals.com/ijor.aspx?target=ijor:ijpss&volume=5&issue=9&article=008
_version_ 1703961439309398016
score 13.211869

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