Corporate Sustainable Business Practices And Organizational Attractiveness Among Professionals In Malaysia
It is an article of faith that talented workforce is essential for differentiating an organization from its rivals. As human resources are mostly unique, non-imitable, and non-substitutable it has been recommended as a newly minted strategy to enable organization to achieve not only competitive a...
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| Format: | Thesis |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://eprints.usm.my/47447/1/MOHAMAD%20ABU0000%20cut.pdf http://eprints.usm.my/47447/ |
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| Summary: | It is an article of faith that talented workforce is essential for differentiating an
organization from its rivals. As human resources are mostly unique, non-imitable,
and non-substitutable it has been recommended as a newly minted strategy to enable
organization to achieve not only competitive advantage rather sustainable
competitive advantage. However, this valuable resource as all other valuable
resources in this earth is finite. Thus a war is being raged in pursuit of the talented
workforce. Drawing on social identity theory and signalling theory, the researcher
hypothesizes that organizations can leverage on their sustainable business practices
to attract valuable talent in order to gain competitive advantage. Corporate
sustainable business (CSB) practices creates a positive image for an organization and
social identity theory suggests that individuals are attracted to this positive image of
the organization to fulfil their self-esteem. |
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