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Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case Of 1881 Chong Tian Cultural Hotel

1881 Chong Tian Cultural Hotel business is identified to be running in loss since it’s establishment; loss about USD53.7k in year 2011. The business issue needs to be addressed in order to reduce the losses before it become worsen and impacts the business as overall. Based on the research done, the...

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Main Authors: Mahmood, Amalina, Venugopal, Malini, Roslan, Naj Rizal
Format: Thesis
Language:English
Published: 2014
Subjects:
HF5001-6182 Business
Online Access:http://eprints.usm.my/44433/1/AMALINA%20MAHMOOD.pdf
http://eprints.usm.my/44433/
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id my.usm.eprints.44433
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spelling my.usm.eprints.44433 http://eprints.usm.my/44433/ Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case Of 1881 Chong Tian Cultural Hotel Mahmood, Amalina Venugopal, Malini Roslan, Naj Rizal HF5001-6182 Business 1881 Chong Tian Cultural Hotel business is identified to be running in loss since it’s establishment; loss about USD53.7k in year 2011. The business issue needs to be addressed in order to reduce the losses before it become worsen and impacts the business as overall. Based on the research done, the main root causes are due to poor cultural service quality and poor marketing strategies. The hotel had failed to reflect the uniqueness of the heritage and cultural values in its service delivery in terms of the hotel’s ambience, cultural service and cultural infrastructure. 2014 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/44433/1/AMALINA%20MAHMOOD.pdf Mahmood, Amalina and Venugopal, Malini and Roslan, Naj Rizal (2014) Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case Of 1881 Chong Tian Cultural Hotel. Masters thesis, Universiti Sains Malaysia.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Mahmood, Amalina
Venugopal, Malini
Roslan, Naj Rizal
Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case Of 1881 Chong Tian Cultural Hotel
description 1881 Chong Tian Cultural Hotel business is identified to be running in loss since it’s establishment; loss about USD53.7k in year 2011. The business issue needs to be addressed in order to reduce the losses before it become worsen and impacts the business as overall. Based on the research done, the main root causes are due to poor cultural service quality and poor marketing strategies. The hotel had failed to reflect the uniqueness of the heritage and cultural values in its service delivery in terms of the hotel’s ambience, cultural service and cultural infrastructure.
format Thesis
author Mahmood, Amalina
Venugopal, Malini
Roslan, Naj Rizal
author_facet Mahmood, Amalina
Venugopal, Malini
Roslan, Naj Rizal
author_sort Mahmood, Amalina
title Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case Of 1881 Chong Tian Cultural Hotel
title_short Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case Of 1881 Chong Tian Cultural Hotel
title_full Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case Of 1881 Chong Tian Cultural Hotel
title_fullStr Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case Of 1881 Chong Tian Cultural Hotel
title_full_unstemmed Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case Of 1881 Chong Tian Cultural Hotel
title_sort enhancing georgetown’s heritage boutique hotel marketing strategies: the case of 1881 chong tian cultural hotel
publishDate 2014
url http://eprints.usm.my/44433/1/AMALINA%20MAHMOOD.pdf
http://eprints.usm.my/44433/
_version_ 1643711003271102464
score 13.211869

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