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Application of e-marketing by small-medium housing developer companies in Kelantan, Malaysia.

Global competition among the players in the housing and construction industry has pushed the companies to be more surviving and struggling for their long term competitiveness and hence;identifying a more innovative marketing strategy. In this context, e-marketing has been considered as one of the ma...

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Main Authors: M. Mohd Rosli, M. Z. Normayuni, Mohd Nazri, M.
Other Authors: Sehu Mohamad, Zhooriyati
Format: Book Section
Language:English
Published: Universiti Sains Malaysia 2014
Subjects:
H1-99 Social sciences (General)
Online Access:http://eprints.usm.my/37783/1/sspis_2014_ms175_-_207.pdf
http://eprints.usm.my/37783/
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spelling my.usm.eprints.37783 http://eprints.usm.my/37783/ Application of e-marketing by small-medium housing developer companies in Kelantan, Malaysia. M. Mohd Rosli, M. Z. Normayuni Mohd Nazri, M. H1-99 Social sciences (General) Global competition among the players in the housing and construction industry has pushed the companies to be more surviving and struggling for their long term competitiveness and hence;identifying a more innovative marketing strategy. In this context, e-marketing has been considered as one of the main aspects of marketing strategies among the companies, whereby the internet as the main vehicle. Universiti Sains Malaysia Sehu Mohamad, Zhooriyati Lai, Kien Wee 2014 Book Section PeerReviewed application/pdf en http://eprints.usm.my/37783/1/sspis_2014_ms175_-_207.pdf M. Mohd Rosli, M. Z. Normayuni and Mohd Nazri, M. (2014) Application of e-marketing by small-medium housing developer companies in Kelantan, Malaysia. In: Conference Proceedings of Social Sciences Postgraduate International Seminar (SSPIS). Universiti Sains Malaysia, Pulau Pinang, Malaysia, pp. 175-207. ISBN 978-967-11473-1-3
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic H1-99 Social sciences (General)
spellingShingle H1-99 Social sciences (General)
M. Mohd Rosli, M. Z. Normayuni
Mohd Nazri, M.
Application of e-marketing by small-medium housing developer companies in Kelantan, Malaysia.
description Global competition among the players in the housing and construction industry has pushed the companies to be more surviving and struggling for their long term competitiveness and hence;identifying a more innovative marketing strategy. In this context, e-marketing has been considered as one of the main aspects of marketing strategies among the companies, whereby the internet as the main vehicle.
author2 Sehu Mohamad, Zhooriyati
author_facet Sehu Mohamad, Zhooriyati
M. Mohd Rosli, M. Z. Normayuni
Mohd Nazri, M.
format Book Section
author M. Mohd Rosli, M. Z. Normayuni
Mohd Nazri, M.
author_sort M. Mohd Rosli, M. Z. Normayuni
title Application of e-marketing by small-medium housing developer companies in Kelantan, Malaysia.
title_short Application of e-marketing by small-medium housing developer companies in Kelantan, Malaysia.
title_full Application of e-marketing by small-medium housing developer companies in Kelantan, Malaysia.
title_fullStr Application of e-marketing by small-medium housing developer companies in Kelantan, Malaysia.
title_full_unstemmed Application of e-marketing by small-medium housing developer companies in Kelantan, Malaysia.
title_sort application of e-marketing by small-medium housing developer companies in kelantan, malaysia.
publisher Universiti Sains Malaysia
publishDate 2014
url http://eprints.usm.my/37783/1/sspis_2014_ms175_-_207.pdf
http://eprints.usm.my/37783/
_version_ 1643709168641638400
score 13.211869

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