Application of e-marketing by small-medium housing developer companies in Kelantan, Malaysia.
Global competition among the players in the housing and construction industry has pushed the companies to be more surviving and struggling for their long term competitiveness and hence;identifying a more innovative marketing strategy. In this context, e-marketing has been considered as one of the ma...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Book Section |
| Language: | English |
| Published: |
Universiti Sains Malaysia
2014
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| Subjects: | |
| Online Access: | http://eprints.usm.my/37783/1/sspis_2014_ms175_-_207.pdf http://eprints.usm.my/37783/ |
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