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On-line tourism destination marketing: Case study of Canadian Atlantic provinces

Tourism destinations are faced with increased and intense competition in marketing and would use all means to promote and attract tourists to their sites. The tourists’ desire for pleasing experiences should compel tourist businesses to consider effective means of destination marketing.Many touri...

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Main Author: Roselyne , N. Okech
Format: Conference or Workshop Item
Language:English
Published: 2013
Subjects:
TH1-9745 Building construction
Online Access:http://eprints.usm.my/34985/1/HBP19.pdf
http://eprints.usm.my/34985/
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spelling my.usm.eprints.34985 http://eprints.usm.my/34985/ On-line tourism destination marketing: Case study of Canadian Atlantic provinces Roselyne , N. Okech TH1-9745 Building construction Tourism destinations are faced with increased and intense competition in marketing and would use all means to promote and attract tourists to their sites. The tourists’ desire for pleasing experiences should compel tourist businesses to consider effective means of destination marketing.Many tourists are turning to the internet as a source for travel and tourism information from attractions to visit to accommodation to patronize. Advertising, brochures, web pages are among various ways of promoting the destination however potential travelers are relying on destination reviews by other travelers who have visited the destination. The measurement of this factor is often overlooked but is an essential factor in marketing strategies to effectively respond to positive or negative experiences of the destination image. Hence in order for them to succeed, they must have a sound online marketing and promote themselves in a unique way all in the effort of attracting tourists. This study investigates the extent to which four provinces in Atlantic Canada, namely, Newfoundland, Prince Edward Island, New Brunswick, and Nova Scotia are marketing themselves on the internet to attract both domestic and international tourists and thus reaching out to the global market. The paper using a case study approach, identifies the factors in successful destination marketing and also explores the role and impact of traveler reviews to the four destinations using trip advisor as a virtual community and one of the most popular and reliable source of reviews. 2013-02 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.usm.my/34985/1/HBP19.pdf Roselyne , N. Okech (2013) On-line tourism destination marketing: Case study of Canadian Atlantic provinces. In: International Conference on Tourism Development: Building The Future Of Tourism, 4 - 5 February 2013, Pulau Pinang, Malaysia.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic TH1-9745 Building construction
spellingShingle TH1-9745 Building construction
Roselyne , N. Okech
On-line tourism destination marketing: Case study of Canadian Atlantic provinces
description Tourism destinations are faced with increased and intense competition in marketing and would use all means to promote and attract tourists to their sites. The tourists’ desire for pleasing experiences should compel tourist businesses to consider effective means of destination marketing.Many tourists are turning to the internet as a source for travel and tourism information from attractions to visit to accommodation to patronize. Advertising, brochures, web pages are among various ways of promoting the destination however potential travelers are relying on destination reviews by other travelers who have visited the destination. The measurement of this factor is often overlooked but is an essential factor in marketing strategies to effectively respond to positive or negative experiences of the destination image. Hence in order for them to succeed, they must have a sound online marketing and promote themselves in a unique way all in the effort of attracting tourists. This study investigates the extent to which four provinces in Atlantic Canada, namely, Newfoundland, Prince Edward Island, New Brunswick, and Nova Scotia are marketing themselves on the internet to attract both domestic and international tourists and thus reaching out to the global market. The paper using a case study approach, identifies the factors in successful destination marketing and also explores the role and impact of traveler reviews to the four destinations using trip advisor as a virtual community and one of the most popular and reliable source of reviews.
format Conference or Workshop Item
author Roselyne , N. Okech
author_facet Roselyne , N. Okech
author_sort Roselyne , N. Okech
title On-line tourism destination marketing: Case study of Canadian Atlantic provinces
title_short On-line tourism destination marketing: Case study of Canadian Atlantic provinces
title_full On-line tourism destination marketing: Case study of Canadian Atlantic provinces
title_fullStr On-line tourism destination marketing: Case study of Canadian Atlantic provinces
title_full_unstemmed On-line tourism destination marketing: Case study of Canadian Atlantic provinces
title_sort on-line tourism destination marketing: case study of canadian atlantic provinces
publishDate 2013
url http://eprints.usm.my/34985/1/HBP19.pdf
http://eprints.usm.my/34985/
_version_ 1643708366342586368
score 13.211869

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