On-line tourism destination marketing: Case study of Canadian Atlantic provinces
Tourism destinations are faced with increased and intense competition in marketing and would use all means to promote and attract tourists to their sites. The tourists’ desire for pleasing experiences should compel tourist businesses to consider effective means of destination marketing.Many touri...
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| Main Author: | |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.usm.my/34985/1/HBP19.pdf http://eprints.usm.my/34985/ |
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| Summary: | Tourism destinations are faced with increased and intense competition in
marketing and would use all means to promote and attract tourists to their
sites. The tourists’ desire for pleasing experiences should compel tourist
businesses to consider effective means of destination marketing.Many tourists
are turning to the internet as a source for travel and tourism information from
attractions to visit to accommodation to patronize. Advertising, brochures, web
pages are among various ways of promoting the destination however potential
travelers are relying on destination reviews by other travelers who have visited
the destination. The measurement of this factor is often overlooked but is an
essential factor in marketing strategies to effectively respond to positive or
negative experiences of the destination image. Hence in order for them to
succeed, they must have a sound online marketing and promote themselves in a
unique way all in the effort of attracting tourists. This study investigates the
extent to which four provinces in Atlantic Canada, namely, Newfoundland,
Prince Edward Island, New Brunswick, and Nova Scotia are marketing
themselves on the internet to attract both domestic and international tourists
and thus reaching out to the global market. The paper using a case study
approach, identifies the factors in successful destination marketing and also
explores the role and impact of traveler reviews to the four destinations using
trip advisor as a virtual community and one of the most popular and reliable
source of reviews. |
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