A Study On The Small And Medium-Sized Enteprises' (Smes) Perception Towards Islamic Banking Products And Services: Implication On The Marketing Strategy In Competitive Environment
Small and Medium Enterprises (SMEs) play an important supportive role in the Malaysian economy. In capturing this market segment, Islamic banks offer various banking products to cater SMEs' needs in daily business transactions. This research examines their perception towards the banking prod...
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| Main Authors: | , , |
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| Format: | Research Report |
| Language: | English |
| Published: |
Kolej Universiti Islam Malaysia
2015
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| Online Access: | http://ddms.usim.edu.my/handle/123456789/7850 |
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