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A Study On The Small And Medium-Sized Enteprises' (Smes) Perception Towards Islamic Banking Products And Services: Implication On The Marketing Strategy In Competitive Environment

Small and Medium Enterprises (SMEs) play an important supportive role in the Malaysian economy. In capturing this market segment, Islamic banks offer various banking products to cater SMEs' needs in daily business transactions. This research examines their perception towards the banking prod...

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Main Authors: Amir bin Shaharuddin, Suhaila binti Abdul Hamid, Yasmin Hanani binti Mohd Safian
Format: Research Report
Language:English
Published: Kolej Universiti Islam Malaysia 2015
Online Access:http://ddms.usim.edu.my/handle/123456789/7850
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spelling my.usim-78502017-03-02T07:42:37Z A Study On The Small And Medium-Sized Enteprises' (Smes) Perception Towards Islamic Banking Products And Services: Implication On The Marketing Strategy In Competitive Environment Amir bin Shaharuddin Suhaila binti Abdul Hamid Yasmin Hanani binti Mohd Safian Small and Medium Enterprises (SMEs) play an important supportive role in the Malaysian economy. In capturing this market segment, Islamic banks offer various banking products to cater SMEs' needs in daily business transactions. This research examines their perception towards the banking products offered which includes a study on their level of acceptance, knowledge, factors considered important in bank selection, current marketing strategy and customer satisfaction in Islamic banking. The research adopted a survey-based approach in collecting the data by distributing a set of selfadministered questionnaires to the potential SMEs. A total of 180 SMEs from Federal Tenitory of Kuala Lumpur, Selangor and Negeri Sembilan participated in this research. The results indicate that majority of the SMEs still do not consider the Islamic banks as the most desirable financial institution. The less effective marketing strategy has been identified as one of the reasons contributing to the low acceptance of products offered. It is also found that variances in the SMEs profiles infleunce their perception towards Islamic banking. The research concludes with some recommendations to be adopted in enhancing the effectiveness of Islamic banks marketing strategy. 2015-03-19T02:01:10Z 2015-03-19T02:01:10Z 2006-03 Research Report http://ddms.usim.edu.my/handle/123456789/7850 en Kolej Universiti Islam Malaysia
institution Universiti Sains Islam Malaysia
building USIM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universit Sains Islam i Malaysia
content_source USIM Institutional Repository
url_provider http://ddms.usim.edu.my/
language English
description Small and Medium Enterprises (SMEs) play an important supportive role in the Malaysian economy. In capturing this market segment, Islamic banks offer various banking products to cater SMEs' needs in daily business transactions. This research examines their perception towards the banking products offered which includes a study on their level of acceptance, knowledge, factors considered important in bank selection, current marketing strategy and customer satisfaction in Islamic banking. The research adopted a survey-based approach in collecting the data by distributing a set of selfadministered questionnaires to the potential SMEs. A total of 180 SMEs from Federal Tenitory of Kuala Lumpur, Selangor and Negeri Sembilan participated in this research. The results indicate that majority of the SMEs still do not consider the Islamic banks as the most desirable financial institution. The less effective marketing strategy has been identified as one of the reasons contributing to the low acceptance of products offered. It is also found that variances in the SMEs profiles infleunce their perception towards Islamic banking. The research concludes with some recommendations to be adopted in enhancing the effectiveness of Islamic banks marketing strategy.
format Research Report
author Amir bin Shaharuddin
Suhaila binti Abdul Hamid
Yasmin Hanani binti Mohd Safian
spellingShingle Amir bin Shaharuddin
Suhaila binti Abdul Hamid
Yasmin Hanani binti Mohd Safian
A Study On The Small And Medium-Sized Enteprises' (Smes) Perception Towards Islamic Banking Products And Services: Implication On The Marketing Strategy In Competitive Environment
author_facet Amir bin Shaharuddin
Suhaila binti Abdul Hamid
Yasmin Hanani binti Mohd Safian
author_sort Amir bin Shaharuddin
title A Study On The Small And Medium-Sized Enteprises' (Smes) Perception Towards Islamic Banking Products And Services: Implication On The Marketing Strategy In Competitive Environment
title_short A Study On The Small And Medium-Sized Enteprises' (Smes) Perception Towards Islamic Banking Products And Services: Implication On The Marketing Strategy In Competitive Environment
title_full A Study On The Small And Medium-Sized Enteprises' (Smes) Perception Towards Islamic Banking Products And Services: Implication On The Marketing Strategy In Competitive Environment
title_fullStr A Study On The Small And Medium-Sized Enteprises' (Smes) Perception Towards Islamic Banking Products And Services: Implication On The Marketing Strategy In Competitive Environment
title_full_unstemmed A Study On The Small And Medium-Sized Enteprises' (Smes) Perception Towards Islamic Banking Products And Services: Implication On The Marketing Strategy In Competitive Environment
title_sort study on the small and medium-sized enteprises' (smes) perception towards islamic banking products and services: implication on the marketing strategy in competitive environment
publisher Kolej Universiti Islam Malaysia
publishDate 2015
url http://ddms.usim.edu.my/handle/123456789/7850
_version_ 1645152279564648448
score 13.211869

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