Influence of Demographic Factors on SQ Attributes: The Case of Islamic Banks and Takaful
Both Islamic banks and Takaful play significant roles in providing services not only to Muslim consumers but also to non-Muslim consumers. This paper examines customers perceptions and the influence of demographic factors on service quality attributes of Islamic Banks and Takaful. This study is limi...
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Main Authors: | Izah Mohd Tahir, Nor Mazlina Abu Bakar, Wan Zulqurnain Wan Ismail |
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Format: | Article |
Language: | English |
Published: |
Universiti Sains Islam Malaysia
2012
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Subjects: | |
Online Access: | http://ddms.usim.edu.my/handle/123456789/5394 |
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