Do Companies Reply to Customer Service Inquiry Via E-Mail
This study was carried out to find out whether companies reply to customer inquiries via e-mail. To find out, an e-mail inquiry adapted from van Mulken and van der Meer (2005) was sent out to thirty-five textile distributors in China and India respectively. They sell and distribute textile all over...
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| Format: | Conference Paper |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://dspace.unimap.edu.my/xmlui/handle/123456789/1810 http://hdl.handle.net/123456789/1810 |
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| Summary: | This study was carried out to find out whether companies reply to customer inquiries via e-mail. To find out, an e-mail inquiry adapted from van Mulken and van der Meer (2005) was sent out to thirty-five textile distributors in China and India respectively. They sell and distribute textile all over the world. For this research, an inquiry on cushion covers was made. Four questions were asked in the e-mail message and it was found that all but one distributor replied to the questions indicating that email is a reliable tool in business communication. |
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