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A Case Study on Business Strategy of Lion Sankyu Tekko Sdn. Bhd

Lion Sankyu Tekko Sdn Bhd (LST) is a subsidiary of The Lion Group was set up back in 1994. The merge among the pioneer in pre - engineered steel building systems in Malaysia , PMB Building System Sdn Bhd and Japan's Sankyu Inc. and Tokyo Boeki Ltd., the former being one of the subsidiaries...

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Main Author: Mazlan, Mufadzir Huzaireen
Format: Project Paper Report
Language:English
English
Published: 1998
Online Access:http://psasir.upm.edu.my/id/eprint/9253/1/GSM_1998_9_A.pdf
http://psasir.upm.edu.my/id/eprint/9253/
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spelling my.upm.eprints.92532012-11-01T02:24:53Z http://psasir.upm.edu.my/id/eprint/9253/ A Case Study on Business Strategy of Lion Sankyu Tekko Sdn. Bhd Mazlan, Mufadzir Huzaireen Lion Sankyu Tekko Sdn Bhd (LST) is a subsidiary of The Lion Group was set up back in 1994. The merge among the pioneer in pre - engineered steel building systems in Malaysia , PMB Building System Sdn Bhd and Japan's Sankyu Inc. and Tokyo Boeki Ltd., the former being one of the subsidiaries of Nippon Steel Corp. (Japan's largest steel manufactures), was to draw the decades of expertise and experience in the steel fabrication and manufacturing industry to ensure the highest quality structural steel building products at competitive price for the ASEAN region and beyond. LST, during the two financial years in operation has sustained operating loses totaling RM 668 thousand but subsequently improved over the preceding years. However, the economy that grew steadily over the last nine years is now applying its brakes and as a result of financial crisis currently, LST had made a loss of RM 55 thousand in Financial Statement for the period ended 31st May 98. This scenario has urged LST to formulated alternative strategies in order to be better. SWOT and SPACE MATRIX analysis had been used in this case to analyze the company position. Various strategies alternative had been identified and by knowing the company's distinctive competence, perhaps will provide the company guidance during unfavorable situation. 1998 Project Paper Report NonPeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/9253/1/GSM_1998_9_A.pdf Mazlan, Mufadzir Huzaireen (1998) A Case Study on Business Strategy of Lion Sankyu Tekko Sdn. Bhd. [Project Paper Report] English
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
English
description Lion Sankyu Tekko Sdn Bhd (LST) is a subsidiary of The Lion Group was set up back in 1994. The merge among the pioneer in pre - engineered steel building systems in Malaysia , PMB Building System Sdn Bhd and Japan's Sankyu Inc. and Tokyo Boeki Ltd., the former being one of the subsidiaries of Nippon Steel Corp. (Japan's largest steel manufactures), was to draw the decades of expertise and experience in the steel fabrication and manufacturing industry to ensure the highest quality structural steel building products at competitive price for the ASEAN region and beyond. LST, during the two financial years in operation has sustained operating loses totaling RM 668 thousand but subsequently improved over the preceding years. However, the economy that grew steadily over the last nine years is now applying its brakes and as a result of financial crisis currently, LST had made a loss of RM 55 thousand in Financial Statement for the period ended 31st May 98. This scenario has urged LST to formulated alternative strategies in order to be better. SWOT and SPACE MATRIX analysis had been used in this case to analyze the company position. Various strategies alternative had been identified and by knowing the company's distinctive competence, perhaps will provide the company guidance during unfavorable situation.
format Project Paper Report
author Mazlan, Mufadzir Huzaireen
spellingShingle Mazlan, Mufadzir Huzaireen
A Case Study on Business Strategy of Lion Sankyu Tekko Sdn. Bhd
author_facet Mazlan, Mufadzir Huzaireen
author_sort Mazlan, Mufadzir Huzaireen
title A Case Study on Business Strategy of Lion Sankyu Tekko Sdn. Bhd
title_short A Case Study on Business Strategy of Lion Sankyu Tekko Sdn. Bhd
title_full A Case Study on Business Strategy of Lion Sankyu Tekko Sdn. Bhd
title_fullStr A Case Study on Business Strategy of Lion Sankyu Tekko Sdn. Bhd
title_full_unstemmed A Case Study on Business Strategy of Lion Sankyu Tekko Sdn. Bhd
title_sort case study on business strategy of lion sankyu tekko sdn. bhd
publishDate 1998
url http://psasir.upm.edu.my/id/eprint/9253/1/GSM_1998_9_A.pdf
http://psasir.upm.edu.my/id/eprint/9253/
_version_ 1643824256955449344
score 13.211869

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