A Case Study on Business Strategy of Lion Sankyu Tekko Sdn. Bhd
Lion Sankyu Tekko Sdn Bhd (LST) is a subsidiary of The Lion Group was set up back in 1994. The merge among the pioneer in pre - engineered steel building systems in Malaysia , PMB Building System Sdn Bhd and Japan's Sankyu Inc. and Tokyo Boeki Ltd., the former being one of the subsidiaries...
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| Format: | Project Paper Report |
| Language: | English English |
| Published: |
1998
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| Online Access: | http://psasir.upm.edu.my/id/eprint/9253/1/GSM_1998_9_A.pdf http://psasir.upm.edu.my/id/eprint/9253/ |
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| Summary: | Lion Sankyu Tekko Sdn Bhd (LST) is a subsidiary of The Lion
Group was set up back in 1994. The merge among the pioneer
in pre - engineered steel building systems in Malaysia , PMB
Building System Sdn Bhd and Japan's Sankyu Inc. and Tokyo
Boeki Ltd., the former being one of the subsidiaries of Nippon
Steel Corp. (Japan's largest steel manufactures), was to draw
the decades of expertise and experience in the steel fabrication
and manufacturing industry to ensure the highest quality
structural steel building products at competitive price for the
ASEAN region and beyond.
LST, during the two financial years in operation has sustained
operating loses totaling RM 668 thousand but subsequently
improved over the preceding years. However, the economy
that grew steadily over the last nine years is now applying its
brakes and as a result of financial crisis currently, LST had
made a loss of RM 55 thousand in Financial Statement for the
period ended 31st May 98. This scenario has urged LST to
formulated alternative strategies in order to be better.
SWOT and SPACE MATRIX analysis had been used in this
case to analyze the company position. Various strategies
alternative had been identified and by knowing the company's
distinctive competence, perhaps will provide the company
guidance during unfavorable situation. |
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