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Factors influencing memorable tourism experience of visitor at A’ Famosa Safari Wonderland, Malacca

Memorable tourism experience is an important aspect to visitors. The study was conducted in A’ Famosa Safari Wonderland (AFSW) to explore visitors’ memorable tourism experience based on different activities. The purpose of the study was to determine the factors influencing memorable tourism expe...

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Main Author: Leong, Lai Wan
Format: Project Paper Report
Language:English
Published: 2019
Online Access:http://psasir.upm.edu.my/id/eprint/84716/1/FH%202019%20107%20IR.pdf
http://psasir.upm.edu.my/id/eprint/84716/
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spelling my.upm.eprints.847162021-04-01T02:31:17Z http://psasir.upm.edu.my/id/eprint/84716/ Factors influencing memorable tourism experience of visitor at A’ Famosa Safari Wonderland, Malacca Leong, Lai Wan Memorable tourism experience is an important aspect to visitors. The study was conducted in A’ Famosa Safari Wonderland (AFSW) to explore visitors’ memorable tourism experience based on different activities. The purpose of the study was to determine the factors influencing memorable tourism experience of visitors and also explore the relationship between eight factors that influencing visitors’ memorable tourism experience and intention to revisit A’ Famosa Safari Wonderland. A total of 400 respondents participated in the questionnaire survey. The study utilised the questionnaire to determine scores of memorable tourism experience of visitor in AFSW. Results indicated that highest mean score is meaningfulness which is 3.98. The lowest mean score is adverse feeling which is 2.02. One-way ANOVA analysis showed that the visitor with lower income have significant different on novelty and knowledge; whereas student have significant different on meaningfulness. Multiple linear regression analysis showed that the novelty, local culture, refreshment and involvement influenced the intention to revisit of visitor. 2019 Project Paper Report NonPeerReviewed text en http://psasir.upm.edu.my/id/eprint/84716/1/FH%202019%20107%20IR.pdf Leong, Lai Wan (2019) Factors influencing memorable tourism experience of visitor at A’ Famosa Safari Wonderland, Malacca. [Project Paper Report]
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Memorable tourism experience is an important aspect to visitors. The study was conducted in A’ Famosa Safari Wonderland (AFSW) to explore visitors’ memorable tourism experience based on different activities. The purpose of the study was to determine the factors influencing memorable tourism experience of visitors and also explore the relationship between eight factors that influencing visitors’ memorable tourism experience and intention to revisit A’ Famosa Safari Wonderland. A total of 400 respondents participated in the questionnaire survey. The study utilised the questionnaire to determine scores of memorable tourism experience of visitor in AFSW. Results indicated that highest mean score is meaningfulness which is 3.98. The lowest mean score is adverse feeling which is 2.02. One-way ANOVA analysis showed that the visitor with lower income have significant different on novelty and knowledge; whereas student have significant different on meaningfulness. Multiple linear regression analysis showed that the novelty, local culture, refreshment and involvement influenced the intention to revisit of visitor.
format Project Paper Report
author Leong, Lai Wan
spellingShingle Leong, Lai Wan
Factors influencing memorable tourism experience of visitor at A’ Famosa Safari Wonderland, Malacca
author_facet Leong, Lai Wan
author_sort Leong, Lai Wan
title Factors influencing memorable tourism experience of visitor at A’ Famosa Safari Wonderland, Malacca
title_short Factors influencing memorable tourism experience of visitor at A’ Famosa Safari Wonderland, Malacca
title_full Factors influencing memorable tourism experience of visitor at A’ Famosa Safari Wonderland, Malacca
title_fullStr Factors influencing memorable tourism experience of visitor at A’ Famosa Safari Wonderland, Malacca
title_full_unstemmed Factors influencing memorable tourism experience of visitor at A’ Famosa Safari Wonderland, Malacca
title_sort factors influencing memorable tourism experience of visitor at a’ famosa safari wonderland, malacca
publishDate 2019
url http://psasir.upm.edu.my/id/eprint/84716/1/FH%202019%20107%20IR.pdf
http://psasir.upm.edu.my/id/eprint/84716/
_version_ 1696977678391836672
score 13.211869

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