Factors influencing memorable tourism experience of visitor at A’ Famosa Safari Wonderland, Malacca
Memorable tourism experience is an important aspect to visitors. The study was conducted in A’ Famosa Safari Wonderland (AFSW) to explore visitors’ memorable tourism experience based on different activities. The purpose of the study was to determine the factors influencing memorable tourism expe...
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| Main Author: | |
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| Format: | Project Paper Report |
| Language: | English |
| Published: |
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/84716/1/FH%202019%20107%20IR.pdf http://psasir.upm.edu.my/id/eprint/84716/ |
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| Summary: | Memorable tourism experience is an important aspect to visitors. The study
was conducted in A’ Famosa Safari Wonderland (AFSW) to explore visitors’
memorable tourism experience based on different activities. The purpose of
the study was to determine the factors influencing memorable tourism
experience of visitors and also explore the relationship between eight factors
that influencing visitors’ memorable tourism experience and intention to
revisit A’ Famosa Safari Wonderland. A total of 400 respondents participated
in the questionnaire survey. The study utilised the questionnaire to determine
scores of memorable tourism experience of visitor in AFSW. Results
indicated that highest mean score is meaningfulness which is 3.98. The
lowest mean score is adverse feeling which is 2.02. One-way ANOVA
analysis showed that the visitor with lower income have significant different
on novelty and knowledge; whereas student have significant different on
meaningfulness. Multiple linear regression analysis showed that the novelty,
local culture, refreshment and involvement influenced the intention to revisit
of visitor. |
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