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Leveraging on social media as a communication channel for improving services of the government of Malaysia

In today’s competition, the private and public sector is taking social media to another level towards achieving their purposes, whether to improve profitability of the company or to improve organizational performance. Ubiquitous and innovative ICTs provide different communication channels for the p...

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Main Authors: Abdullah, Nur Farhana, Nadarajah, Devika, Raja Yusof, Raja Nerina, Abdul Latiff, Ahmad Shaharudin
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2019
Online Access:http://psasir.upm.edu.my/id/eprint/81218/1/MEDIA.pdf
http://psasir.upm.edu.my/id/eprint/81218/
https://hrmars.com/papers/detail/IJARBSS/6409/Leveraging-on-Social-Media-as-a-Communication-Channel-for-Improving-Services-of-the-Government-of-Malaysia
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spelling my.upm.eprints.812182021-06-17T00:44:31Z http://psasir.upm.edu.my/id/eprint/81218/ Leveraging on social media as a communication channel for improving services of the government of Malaysia Abdullah, Nur Farhana Nadarajah, Devika Raja Yusof, Raja Nerina Abdul Latiff, Ahmad Shaharudin In today’s competition, the private and public sector is taking social media to another level towards achieving their purposes, whether to improve profitability of the company or to improve organizational performance. Ubiquitous and innovative ICTs provide different communication channels for the public to give feedbacks on the services given the public sector. As such, social media provides an opportunity to gather feedbacks and responses towards improving services. The purpose of this paper is to give a background on leveraging social media to improve services in the Malaysian government sector. Based on the study background, observations and content analysis on the social media pages were carried out for the purpose of the study. It is understood that leveraging social media does have an advantage to give insights for successful social media implementation and can give a positive organizational effect to the departments. Human Resource Management Academic Research Society 2019 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/81218/1/MEDIA.pdf Abdullah, Nur Farhana and Nadarajah, Devika and Raja Yusof, Raja Nerina and Abdul Latiff, Ahmad Shaharudin (2019) Leveraging on social media as a communication channel for improving services of the government of Malaysia. International Journal of Academic Research in Business and Social Sciences, 9 (9). pp. 1140-1155. ISSN 2222-6990 https://hrmars.com/papers/detail/IJARBSS/6409/Leveraging-on-Social-Media-as-a-Communication-Channel-for-Improving-Services-of-the-Government-of-Malaysia 10.6007/IJARBSS/v9-i9/6409
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description In today’s competition, the private and public sector is taking social media to another level towards achieving their purposes, whether to improve profitability of the company or to improve organizational performance. Ubiquitous and innovative ICTs provide different communication channels for the public to give feedbacks on the services given the public sector. As such, social media provides an opportunity to gather feedbacks and responses towards improving services. The purpose of this paper is to give a background on leveraging social media to improve services in the Malaysian government sector. Based on the study background, observations and content analysis on the social media pages were carried out for the purpose of the study. It is understood that leveraging social media does have an advantage to give insights for successful social media implementation and can give a positive organizational effect to the departments.
format Article
author Abdullah, Nur Farhana
Nadarajah, Devika
Raja Yusof, Raja Nerina
Abdul Latiff, Ahmad Shaharudin
spellingShingle Abdullah, Nur Farhana
Nadarajah, Devika
Raja Yusof, Raja Nerina
Abdul Latiff, Ahmad Shaharudin
Leveraging on social media as a communication channel for improving services of the government of Malaysia
author_facet Abdullah, Nur Farhana
Nadarajah, Devika
Raja Yusof, Raja Nerina
Abdul Latiff, Ahmad Shaharudin
author_sort Abdullah, Nur Farhana
title Leveraging on social media as a communication channel for improving services of the government of Malaysia
title_short Leveraging on social media as a communication channel for improving services of the government of Malaysia
title_full Leveraging on social media as a communication channel for improving services of the government of Malaysia
title_fullStr Leveraging on social media as a communication channel for improving services of the government of Malaysia
title_full_unstemmed Leveraging on social media as a communication channel for improving services of the government of Malaysia
title_sort leveraging on social media as a communication channel for improving services of the government of malaysia
publisher Human Resource Management Academic Research Society
publishDate 2019
url http://psasir.upm.edu.my/id/eprint/81218/1/MEDIA.pdf
http://psasir.upm.edu.my/id/eprint/81218/
https://hrmars.com/papers/detail/IJARBSS/6409/Leveraging-on-Social-Media-as-a-Communication-Channel-for-Improving-Services-of-the-Government-of-Malaysia
_version_ 1703962150166331392
score 13.211869

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