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Impact of relationship marketing on customers loyalty of Islamic banks in the state of Kuwait

This study aimed to investigate the impact of relationship marketing on Customers Loyalty of Islamic banks in the state of Kuwait. Five dimensions of relationship Marketing was included in the study: Trust, Communication, Commitment, Competence, and Cooperation. On the other hand, customer loyalty w...

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Main Authors: Faraj Aldaihani, Faraj Mazyed, Ali, Noor Azman
Format: Article
Language:English
Published: International Journal of Scientific & Technology Research 2019
Online Access:http://psasir.upm.edu.my/id/eprint/80170/1/Impact%20of%20relationship%20marketing%20on%20customers%20loyalty%20of%20Islamic%20banks%20in%20the%20state%20of%20Kuwait.pdf
http://psasir.upm.edu.my/id/eprint/80170/
https://www.researchgate.net/publication/337334793_Impact_Of_Relationship_Marketing_On_Customers_Loyalty_Of_Islamic_Banks_In_The_State_Of_Kuwait
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spelling my.upm.eprints.801702020-09-30T09:02:27Z http://psasir.upm.edu.my/id/eprint/80170/ Impact of relationship marketing on customers loyalty of Islamic banks in the state of Kuwait Faraj Aldaihani, Faraj Mazyed Ali, Noor Azman This study aimed to investigate the impact of relationship marketing on Customers Loyalty of Islamic banks in the state of Kuwait. Five dimensions of relationship Marketing was included in the study: Trust, Communication, Commitment, Competence, and Cooperation. On the other hand, customer loyalty was measured by two dimensions: Attitudinal Loyalty and Behavioral Loyalty. To achieve the aim of this study, a random simple sampling was applied as a sampling technique. Population of this study was the customers of four Islamic banks in the state of Kuwait, they were provided with 600 questionnaires, (560) responses were valid for test. The researchers used the descriptive and analytical methods. The results indicated that there is a significant statistical impact of relationship marketing dimensions (Trust, Communication, Commitment, Competence, and Cooperation) on Customers Loyalty of Islamic banks in the state of Kuwait. Based on the study results, the researchers recommend managers and decision makers of Islamic banks in Kuwait to be committed to their customers in terms of the needs and desires, and to provide timely services to customer to win their commitment in return. International Journal of Scientific & Technology Research 2019 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/80170/1/Impact%20of%20relationship%20marketing%20on%20customers%20loyalty%20of%20Islamic%20banks%20in%20the%20state%20of%20Kuwait.pdf Faraj Aldaihani, Faraj Mazyed and Ali, Noor Azman (2019) Impact of relationship marketing on customers loyalty of Islamic banks in the state of Kuwait. International Journal of Scientific & Technology Research, 8 (11). pp. 788-802. ISSN 2277-8616 https://www.researchgate.net/publication/337334793_Impact_Of_Relationship_Marketing_On_Customers_Loyalty_Of_Islamic_Banks_In_The_State_Of_Kuwait
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description This study aimed to investigate the impact of relationship marketing on Customers Loyalty of Islamic banks in the state of Kuwait. Five dimensions of relationship Marketing was included in the study: Trust, Communication, Commitment, Competence, and Cooperation. On the other hand, customer loyalty was measured by two dimensions: Attitudinal Loyalty and Behavioral Loyalty. To achieve the aim of this study, a random simple sampling was applied as a sampling technique. Population of this study was the customers of four Islamic banks in the state of Kuwait, they were provided with 600 questionnaires, (560) responses were valid for test. The researchers used the descriptive and analytical methods. The results indicated that there is a significant statistical impact of relationship marketing dimensions (Trust, Communication, Commitment, Competence, and Cooperation) on Customers Loyalty of Islamic banks in the state of Kuwait. Based on the study results, the researchers recommend managers and decision makers of Islamic banks in Kuwait to be committed to their customers in terms of the needs and desires, and to provide timely services to customer to win their commitment in return.
format Article
author Faraj Aldaihani, Faraj Mazyed
Ali, Noor Azman
spellingShingle Faraj Aldaihani, Faraj Mazyed
Ali, Noor Azman
Impact of relationship marketing on customers loyalty of Islamic banks in the state of Kuwait
author_facet Faraj Aldaihani, Faraj Mazyed
Ali, Noor Azman
author_sort Faraj Aldaihani, Faraj Mazyed
title Impact of relationship marketing on customers loyalty of Islamic banks in the state of Kuwait
title_short Impact of relationship marketing on customers loyalty of Islamic banks in the state of Kuwait
title_full Impact of relationship marketing on customers loyalty of Islamic banks in the state of Kuwait
title_fullStr Impact of relationship marketing on customers loyalty of Islamic banks in the state of Kuwait
title_full_unstemmed Impact of relationship marketing on customers loyalty of Islamic banks in the state of Kuwait
title_sort impact of relationship marketing on customers loyalty of islamic banks in the state of kuwait
publisher International Journal of Scientific & Technology Research
publishDate 2019
url http://psasir.upm.edu.my/id/eprint/80170/1/Impact%20of%20relationship%20marketing%20on%20customers%20loyalty%20of%20Islamic%20banks%20in%20the%20state%20of%20Kuwait.pdf
http://psasir.upm.edu.my/id/eprint/80170/
https://www.researchgate.net/publication/337334793_Impact_Of_Relationship_Marketing_On_Customers_Loyalty_Of_Islamic_Banks_In_The_State_Of_Kuwait
_version_ 1680322367171067904
score 13.211869

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