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Kimco Metal Sdn. Bhd. a Case Study

The business environment in 1990s has been changed dramatically compared to the past two to three decades. New management and marketing concepts have evolved in such rapidity and being fine tuned in suiting to each corresponding industry. Information technology have been much flourished and being...

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Main Author: Khoo, Kok Leong
Format: Project Paper Report
Language:English
English
Published: 1997
Online Access:http://psasir.upm.edu.my/id/eprint/7903/1/GSM_1997_19_A.pdf
http://psasir.upm.edu.my/id/eprint/7903/
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spelling my.upm.eprints.79032012-11-02T00:57:21Z http://psasir.upm.edu.my/id/eprint/7903/ Kimco Metal Sdn. Bhd. a Case Study Khoo, Kok Leong The business environment in 1990s has been changed dramatically compared to the past two to three decades. New management and marketing concepts have evolved in such rapidity and being fine tuned in suiting to each corresponding industry. Information technology have been much flourished and being widely applied in communication and the related industry. This has shortened the barrier of distance and hence resulted the competition became more tense in the 1990s business environment. The industry of building material, being a supplier or trader will undoubtedly face tough challenges despite the booming economic growth in recent years. Entry barrier to the industry is low and the start-up cost might not intensive. This resulted a high numbers of new rivals in the market every years. Profit is marginal as it is diluted by these runner-up firms. The competition in the industry is intensive due to the end-run and guerrilla offensives by the these firms. The whole market has thus become cost conscious. Presented here, is a case study that looked into the problem of both sales and profit decline due to the described industry scenario. There is a search of the modem marketing management concepts to be adopted in a medium size distributor's daily business operations. However, any transformational changes could not be actualized overnight. It requires identification of problems, persistent planning and implementation of such concepts to achieve a paradigm shift. 1997 Project Paper Report NonPeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/7903/1/GSM_1997_19_A.pdf Khoo, Kok Leong (1997) Kimco Metal Sdn. Bhd. a Case Study. [Project Paper Report] English
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
English
description The business environment in 1990s has been changed dramatically compared to the past two to three decades. New management and marketing concepts have evolved in such rapidity and being fine tuned in suiting to each corresponding industry. Information technology have been much flourished and being widely applied in communication and the related industry. This has shortened the barrier of distance and hence resulted the competition became more tense in the 1990s business environment. The industry of building material, being a supplier or trader will undoubtedly face tough challenges despite the booming economic growth in recent years. Entry barrier to the industry is low and the start-up cost might not intensive. This resulted a high numbers of new rivals in the market every years. Profit is marginal as it is diluted by these runner-up firms. The competition in the industry is intensive due to the end-run and guerrilla offensives by the these firms. The whole market has thus become cost conscious. Presented here, is a case study that looked into the problem of both sales and profit decline due to the described industry scenario. There is a search of the modem marketing management concepts to be adopted in a medium size distributor's daily business operations. However, any transformational changes could not be actualized overnight. It requires identification of problems, persistent planning and implementation of such concepts to achieve a paradigm shift.
format Project Paper Report
author Khoo, Kok Leong
spellingShingle Khoo, Kok Leong
Kimco Metal Sdn. Bhd. a Case Study
author_facet Khoo, Kok Leong
author_sort Khoo, Kok Leong
title Kimco Metal Sdn. Bhd. a Case Study
title_short Kimco Metal Sdn. Bhd. a Case Study
title_full Kimco Metal Sdn. Bhd. a Case Study
title_fullStr Kimco Metal Sdn. Bhd. a Case Study
title_full_unstemmed Kimco Metal Sdn. Bhd. a Case Study
title_sort kimco metal sdn. bhd. a case study
publishDate 1997
url http://psasir.upm.edu.my/id/eprint/7903/1/GSM_1997_19_A.pdf
http://psasir.upm.edu.my/id/eprint/7903/
_version_ 1643823860526612480
score 13.211869

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