Kimco Metal Sdn. Bhd. a Case Study
The business environment in 1990s has been changed dramatically compared to the past two to three decades. New management and marketing concepts have evolved in such rapidity and being fine tuned in suiting to each corresponding industry. Information technology have been much flourished and being...
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| Main Author: | |
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| Format: | Project Paper Report |
| Language: | English English |
| Published: |
1997
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| Online Access: | http://psasir.upm.edu.my/id/eprint/7903/1/GSM_1997_19_A.pdf http://psasir.upm.edu.my/id/eprint/7903/ |
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| Summary: | The business environment in 1990s has been changed dramatically compared to the past
two to three decades. New management and marketing concepts have evolved in such
rapidity and being fine tuned in suiting to each corresponding industry. Information
technology have been much flourished and being widely applied in communication and
the related industry. This has shortened the barrier of distance and hence resulted the
competition became more tense in the 1990s business environment.
The industry of building material, being a supplier or trader will undoubtedly face tough
challenges despite the booming economic growth in recent years. Entry barrier to the
industry is low and the start-up cost might not intensive. This resulted a high numbers of
new rivals in the market every years. Profit is marginal as it is diluted by these runner-up
firms. The competition in the industry is intensive due to the end-run and guerrilla
offensives by the these firms. The whole market has thus become cost conscious.
Presented here, is a case study that looked into the problem of both sales and profit
decline due to the described industry scenario. There is a search of the modem marketing
management concepts to be adopted in a medium size distributor's daily business
operations. However, any transformational changes could not be actualized overnight. It
requires identification of problems, persistent planning and implementation of such
concepts to achieve a paradigm shift. |
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