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Success Factors of Rubberwood as a Furniture Stock in South East Asia

The study evaluated the consumer perceptions towards Rubberwood (Hevea brasiliensis) as a premier furniture material. The data for this study was collected from a questionnaire survey, completed by 250 buyers who attended the international furniture fairs in Malaysia. Correlation analysis showed tha...

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Main Authors: Ratnasingam, Jegatheswaran, Ioras, Florin, MacPherson, T. H.
Format: Article
Language:English
English
Published: Journal of the Institute of Wood Science 2008
Online Access:http://psasir.upm.edu.my/id/eprint/7413/1/Success%20Factors%20of%20Rubberwood%20as%20a%20Furniture%20Stock%20in%20South%20East%20Asia.pdf
http://psasir.upm.edu.my/id/eprint/7413/
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spelling my.upm.eprints.74132015-10-30T01:32:04Z http://psasir.upm.edu.my/id/eprint/7413/ Success Factors of Rubberwood as a Furniture Stock in South East Asia Ratnasingam, Jegatheswaran Ioras, Florin MacPherson, T. H. The study evaluated the consumer perceptions towards Rubberwood (Hevea brasiliensis) as a premier furniture material. The data for this study was collected from a questionnaire survey, completed by 250 buyers who attended the international furniture fairs in Malaysia. Correlation analysis showed that the success factors of Rubberwood as a furniture stock are primarily its low cost and ample availability. According to 82% of the respondents, the three major advantages of Rubberwood as a furniture stock in comparison to other furniture wood species are its lower cost, environmental friendliness and workability. Inadvertently, Rubberwood furniture is also plagued by the perception of being low-cost. Journal of the Institute of Wood Science 2008 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/7413/1/Success%20Factors%20of%20Rubberwood%20as%20a%20Furniture%20Stock%20in%20South%20East%20Asia.pdf Ratnasingam, Jegatheswaran and Ioras, Florin and MacPherson, T. H. (2008) Success Factors of Rubberwood as a Furniture Stock in South East Asia. Journal of the Institute of Wood Science, 17 (6). pp. 327-332. ISSN 0020-3203 English
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
English
description The study evaluated the consumer perceptions towards Rubberwood (Hevea brasiliensis) as a premier furniture material. The data for this study was collected from a questionnaire survey, completed by 250 buyers who attended the international furniture fairs in Malaysia. Correlation analysis showed that the success factors of Rubberwood as a furniture stock are primarily its low cost and ample availability. According to 82% of the respondents, the three major advantages of Rubberwood as a furniture stock in comparison to other furniture wood species are its lower cost, environmental friendliness and workability. Inadvertently, Rubberwood furniture is also plagued by the perception of being low-cost.
format Article
author Ratnasingam, Jegatheswaran
Ioras, Florin
MacPherson, T. H.
spellingShingle Ratnasingam, Jegatheswaran
Ioras, Florin
MacPherson, T. H.
Success Factors of Rubberwood as a Furniture Stock in South East Asia
author_facet Ratnasingam, Jegatheswaran
Ioras, Florin
MacPherson, T. H.
author_sort Ratnasingam, Jegatheswaran
title Success Factors of Rubberwood as a Furniture Stock in South East Asia
title_short Success Factors of Rubberwood as a Furniture Stock in South East Asia
title_full Success Factors of Rubberwood as a Furniture Stock in South East Asia
title_fullStr Success Factors of Rubberwood as a Furniture Stock in South East Asia
title_full_unstemmed Success Factors of Rubberwood as a Furniture Stock in South East Asia
title_sort success factors of rubberwood as a furniture stock in south east asia
publisher Journal of the Institute of Wood Science
publishDate 2008
url http://psasir.upm.edu.my/id/eprint/7413/1/Success%20Factors%20of%20Rubberwood%20as%20a%20Furniture%20Stock%20in%20South%20East%20Asia.pdf
http://psasir.upm.edu.my/id/eprint/7413/
_version_ 1643823716154474496
score 13.211869

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