Success Factors of Rubberwood as a Furniture Stock in South East Asia
The study evaluated the consumer perceptions towards Rubberwood (Hevea brasiliensis) as a premier furniture material. The data for this study was collected from a questionnaire survey, completed by 250 buyers who attended the international furniture fairs in Malaysia. Correlation analysis showed tha...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Journal of the Institute of Wood Science
2008
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| Online Access: | http://psasir.upm.edu.my/id/eprint/7413/1/Success%20Factors%20of%20Rubberwood%20as%20a%20Furniture%20Stock%20in%20South%20East%20Asia.pdf http://psasir.upm.edu.my/id/eprint/7413/ |
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| Summary: | The study evaluated the consumer perceptions towards Rubberwood (Hevea brasiliensis) as a premier furniture material. The data for this study was collected from a questionnaire survey, completed by 250 buyers who attended the international furniture fairs in Malaysia. Correlation analysis showed that the success factors of Rubberwood as a furniture stock are primarily its low cost and ample availability. According to 82% of the respondents, the three major advantages of Rubberwood as a furniture stock in comparison to other furniture wood species are its lower cost, environmental friendliness and workability. Inadvertently, Rubberwood furniture is also plagued by the perception of being low-cost. |
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