Retaining Customers through Relationship Marketing in an Islamic Financial Institution in Malaysia
Questions on ways to retain loyal customers and attract potential future customers in an Islamic financial institution led to a study on customer relationship marketing (CRM) strategies at the Pilgrims Fund Corporation or Tabung Haji (TH). This study aims to determine whether customer relationship...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
2009
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| Online Access: | http://psasir.upm.edu.my/id/eprint/7272/1/Retaining%20Customers%20through%20Relationship%20Marketing%20in%20an%20Islamic%20Financial%20Institution%20in%20Malaysia.pdf http://psasir.upm.edu.my/id/eprint/7272/ http://www.ccsenet.org/journal/index.php/ijms/article/view/1650 |
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