Eco-Labeling Perspectives amongst Malaysian Consumers
This study explores the Malaysian consumers trust of an eco-label and the influence it has in their choice for the corresponding environment friendly product. Taking into consideration the infancy stage of the Malaysia green marketing initiative, traditional approach to evaluating local consumer rec...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
2009
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| Online Access: | http://psasir.upm.edu.my/id/eprint/7366/1/Eco-Labeling%20Perspectives%20amongst%20Malaysian%20Consumers.pdf http://psasir.upm.edu.my/id/eprint/7366/ http://cscanada.net/index.php/css/article/view/179 |
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