Influence of employee-focused corporate social responsibility on the turnover intention of employees in small and medium-sized enterprises
The purpose of this research paper is to investigate employee turnover intention among small and medium- sized enterprises in Malaysia (SMEs), where difficulty in retention of employees is recognized as a major issue for SME managers. This study seeks to determine the mediation effect of employer...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/69490/1/GSM%202016%2019%20IR.pdf http://psasir.upm.edu.my/id/eprint/69490/ |
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| Summary: | The purpose of this research paper is to investigate employee turnover intention among
small and medium- sized enterprises in Malaysia (SMEs), where difficulty in retention
of employees is recognized as a major issue for SME managers. This study seeks to
determine the mediation effect of employer brand on employee-focused corporate
social responsibility (CSR) and turnover intention. This study uses positivism through
a self-administered questionnaire survey with 498 respondents among small and
medium-sized enterprises in Selangor, Wilayah Persekutuan Kuala Lumpur, and
Johor. This study is significant in a few ways: Firstly, the findings support the
relationship between employee-focused CSR and turnover intention. Secondly,
employee-focused CSR was found to positively affect perceived employer brand.
Thirdly, perceived employer brand was positively related to job satisfaction but the
relationship was found not to be statistically significant. However, the relationship
between perceived employer brand and organization identification was positive and
statistically significant. Fourthly, job satisfaction and organization identification were
found to significantly and negatively affect turnover intention. Lastly, the mediating
role of perceived employer brand on employee-focused CSR and turnover intention
relationship was significant. The implications of this study from both theoretical and
managerial perspective were discussed. The study findings are expected to guide
SMEs manager and policy makers on employee related decisions and also provide
them with insight on the benefits that could be derived from employee focused CSR.
Limitations and directions for future research are also discussed. |
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