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Impact of product costing for branding and business support on small and medium enterprises in Malaysia

This study examines the relationship between costing towards branding and business support on Small and Medium Enterprises (SMEs) of food and beverages (F&B) products supplying a hypermarket in Malaysia. Specifically, this study examines the mediating effect of branding on the relationship betwe...

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Main Authors: Faizal, Diana Rose, Mohd Ashhari, Zariyawati, Kamarohim, Nor Azlina, Md Nassir, Annuar
Format: Article
Language:English
Published: Universiti Putra Malaysia Press 2019
Online Access:http://psasir.upm.edu.my/id/eprint/68679/1/05%20JSSH-2183-2017.pdf
http://psasir.upm.edu.my/id/eprint/68679/
http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2027%20(T1).%202019/05%20JSSH-2183-2017.pdf
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spelling my.upm.eprints.686792019-06-10T02:46:12Z http://psasir.upm.edu.my/id/eprint/68679/ Impact of product costing for branding and business support on small and medium enterprises in Malaysia Faizal, Diana Rose Mohd Ashhari, Zariyawati Kamarohim, Nor Azlina Md Nassir, Annuar This study examines the relationship between costing towards branding and business support on Small and Medium Enterprises (SMEs) of food and beverages (F&B) products supplying a hypermarket in Malaysia. Specifically, this study examines the mediating effect of branding on the relationship between products' costing and SMEs' product value. This study also examines the moderating effect of business support on the relationship of products' costing to branding. This study used a quantitative method by distributing questionnaires to SMEs with an F&B background. Four hundred questionnaires were collected from the SMEs. A theory, like transaction cost and the resource-based view, was applied to support the proposed five relationships and hypotheses. This study used partial least squares structural equation modelling (PLS-SEM). The results of this study show that cost is significant with mass-produced SMEs' product value. The result reveals a strong interaction of mediation in the implementation of branding for the SMEs' product value. In brief, business support acting as a moderator has no moderating effect on branding. Therefore, SMEs need to put aside a significant sum of funds to enhance their products' branding. This can help SMEs in manufacturing products according to the demands of consumers and the hypermarket. These actions can increase SMEs' income and contribute to national economic growth. Universiti Putra Malaysia Press 2019 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/68679/1/05%20JSSH-2183-2017.pdf Faizal, Diana Rose and Mohd Ashhari, Zariyawati and Kamarohim, Nor Azlina and Md Nassir, Annuar (2019) Impact of product costing for branding and business support on small and medium enterprises in Malaysia. Pertanika Journal of Social Sciences & Humanities, 27 (T1). pp. 59-74. ISSN 0128-7702; ESSN: 2231-8534 http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2027%20(T1).%202019/05%20JSSH-2183-2017.pdf
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description This study examines the relationship between costing towards branding and business support on Small and Medium Enterprises (SMEs) of food and beverages (F&B) products supplying a hypermarket in Malaysia. Specifically, this study examines the mediating effect of branding on the relationship between products' costing and SMEs' product value. This study also examines the moderating effect of business support on the relationship of products' costing to branding. This study used a quantitative method by distributing questionnaires to SMEs with an F&B background. Four hundred questionnaires were collected from the SMEs. A theory, like transaction cost and the resource-based view, was applied to support the proposed five relationships and hypotheses. This study used partial least squares structural equation modelling (PLS-SEM). The results of this study show that cost is significant with mass-produced SMEs' product value. The result reveals a strong interaction of mediation in the implementation of branding for the SMEs' product value. In brief, business support acting as a moderator has no moderating effect on branding. Therefore, SMEs need to put aside a significant sum of funds to enhance their products' branding. This can help SMEs in manufacturing products according to the demands of consumers and the hypermarket. These actions can increase SMEs' income and contribute to national economic growth.
format Article
author Faizal, Diana Rose
Mohd Ashhari, Zariyawati
Kamarohim, Nor Azlina
Md Nassir, Annuar
spellingShingle Faizal, Diana Rose
Mohd Ashhari, Zariyawati
Kamarohim, Nor Azlina
Md Nassir, Annuar
Impact of product costing for branding and business support on small and medium enterprises in Malaysia
author_facet Faizal, Diana Rose
Mohd Ashhari, Zariyawati
Kamarohim, Nor Azlina
Md Nassir, Annuar
author_sort Faizal, Diana Rose
title Impact of product costing for branding and business support on small and medium enterprises in Malaysia
title_short Impact of product costing for branding and business support on small and medium enterprises in Malaysia
title_full Impact of product costing for branding and business support on small and medium enterprises in Malaysia
title_fullStr Impact of product costing for branding and business support on small and medium enterprises in Malaysia
title_full_unstemmed Impact of product costing for branding and business support on small and medium enterprises in Malaysia
title_sort impact of product costing for branding and business support on small and medium enterprises in malaysia
publisher Universiti Putra Malaysia Press
publishDate 2019
url http://psasir.upm.edu.my/id/eprint/68679/1/05%20JSSH-2183-2017.pdf
http://psasir.upm.edu.my/id/eprint/68679/
http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2027%20(T1).%202019/05%20JSSH-2183-2017.pdf
_version_ 1643839273930063872
score 13.211869

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