Impact of product costing for branding and business support on small and medium enterprises in Malaysia
This study examines the relationship between costing towards branding and business support on Small and Medium Enterprises (SMEs) of food and beverages (F&B) products supplying a hypermarket in Malaysia. Specifically, this study examines the mediating effect of branding on the relationship betwe...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/68679/1/05%20JSSH-2183-2017.pdf http://psasir.upm.edu.my/id/eprint/68679/ http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2027%20(T1).%202019/05%20JSSH-2183-2017.pdf |
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