Energy saving campaign: by the student for the students
Social influence through persuasion technology could be key in promoting energy conservation practices among university students who are avid users of social media sites. Although there is a plethora of resources on energy conservation available online, students would feel compelled to view online r...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Centre for Global Open Access Learning, Immersive Technology & Quality Assurance, Universiti Sains Islam Malaysia
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/66703/1/IUCEL%202017-1.pdf http://psasir.upm.edu.my/id/eprint/66703/ |
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| Summary: | Social influence through persuasion technology could be key in promoting energy conservation practices among university students who are avid users of social media sites. Although there is a plethora of resources on energy conservation available online, students would feel compelled to view online resources produced by their own circle of friends. Social media sites allow students to publish their works seamlessly and viewed by their peers instantly. Interactive communication on social media sites encourage lecturers’ and students’ participation in the campaign. |
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