Green marketing and its implications for consumers and businesses in Malaysia
Environmental issues are fast becoming important business issues m Malaysia. Many corporations are beginning to incorporate ‘green values’ into their marketing strategies. Malaysian consumers have been slow in responding to the environmental issues in the past but with increased per capita income an...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Academy of Marketing Science
1997
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| Online Access: | http://psasir.upm.edu.my/id/eprint/60411/1/Green%20marketing%20and%20its%20implications%20for%20consumers%20and%20businesses%20in%20Malaysia.pdf http://psasir.upm.edu.my/id/eprint/60411/ |
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