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Green marketing and its implications for consumers and businesses in Malaysia

Environmental issues are fast becoming important business issues m Malaysia. Many corporations are beginning to incorporate ‘green values’ into their marketing strategies. Malaysian consumers have been slow in responding to the environmental issues in the past but with increased per capita income an...

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Main Authors: Lee, Gerald C. P., Ahmad, M. I.
Format: Conference or Workshop Item
Language:English
Published: Academy of Marketing Science 1997
Online Access:http://psasir.upm.edu.my/id/eprint/60411/1/Green%20marketing%20and%20its%20implications%20for%20consumers%20and%20businesses%20in%20Malaysia.pdf
http://psasir.upm.edu.my/id/eprint/60411/
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spelling my.upm.eprints.604112018-05-21T03:33:15Z http://psasir.upm.edu.my/id/eprint/60411/ Green marketing and its implications for consumers and businesses in Malaysia Lee, Gerald C. P. Ahmad, M. I. Environmental issues are fast becoming important business issues m Malaysia. Many corporations are beginning to incorporate ‘green values’ into their marketing strategies. Malaysian consumers have been slow in responding to the environmental issues in the past but with increased per capita income and higher educational levels, the tide is now changing rapidly. This study was undertaken to assess the level of understanding of the concepts of green marketing and green products among consumers and marketers in Malaysia. The research also evaluated the ‘green corporations’ and their role and responses to the green revolution. Academy of Marketing Science 1997 Conference or Workshop Item PeerReviewed text en http://psasir.upm.edu.my/id/eprint/60411/1/Green%20marketing%20and%20its%20implications%20for%20consumers%20and%20businesses%20in%20Malaysia.pdf Lee, Gerald C. P. and Ahmad, M. I. (1997) Green marketing and its implications for consumers and businesses in Malaysia. In: 1997 World Marketing Congress, 24-27 June 1997, Kuala Lumpur, Malaysia. (pp. 114-118). 10.1007/978-3-319-17320-7_28
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Environmental issues are fast becoming important business issues m Malaysia. Many corporations are beginning to incorporate ‘green values’ into their marketing strategies. Malaysian consumers have been slow in responding to the environmental issues in the past but with increased per capita income and higher educational levels, the tide is now changing rapidly. This study was undertaken to assess the level of understanding of the concepts of green marketing and green products among consumers and marketers in Malaysia. The research also evaluated the ‘green corporations’ and their role and responses to the green revolution.
format Conference or Workshop Item
author Lee, Gerald C. P.
Ahmad, M. I.
spellingShingle Lee, Gerald C. P.
Ahmad, M. I.
Green marketing and its implications for consumers and businesses in Malaysia
author_facet Lee, Gerald C. P.
Ahmad, M. I.
author_sort Lee, Gerald C. P.
title Green marketing and its implications for consumers and businesses in Malaysia
title_short Green marketing and its implications for consumers and businesses in Malaysia
title_full Green marketing and its implications for consumers and businesses in Malaysia
title_fullStr Green marketing and its implications for consumers and businesses in Malaysia
title_full_unstemmed Green marketing and its implications for consumers and businesses in Malaysia
title_sort green marketing and its implications for consumers and businesses in malaysia
publisher Academy of Marketing Science
publishDate 1997
url http://psasir.upm.edu.my/id/eprint/60411/1/Green%20marketing%20and%20its%20implications%20for%20consumers%20and%20businesses%20in%20Malaysia.pdf
http://psasir.upm.edu.my/id/eprint/60411/
_version_ 1643837351785398272
score 13.211869

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