The role of the food and beverage department in enhancing overall hotel competitiveness in Malaysia
The rising level of Malaysian incomes and the increase in tourism activities in recent years have generally enhanced the Malaysian hotel industry. The vast increase in the number of hotels in Malaysia is making the industry very competitive. Hotel restaurants help to create the overall ambience of t...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Academy of Marketing Science
1997
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| Online Access: | http://psasir.upm.edu.my/id/eprint/60377/1/The%20role%20of%20the%20food%20and%20beverage%20department%20in%20enhancing%20overall%20hotel%20competitiveness%20in%20Malaysia.pdf http://psasir.upm.edu.my/id/eprint/60377/ |
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