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The role of the food and beverage department in enhancing overall hotel competitiveness in Malaysia

The rising level of Malaysian incomes and the increase in tourism activities in recent years have generally enhanced the Malaysian hotel industry. The vast increase in the number of hotels in Malaysia is making the industry very competitive. Hotel restaurants help to create the overall ambience of t...

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Main Authors: Khor, Shii Ling, Ahmad, M. I.
Format: Conference or Workshop Item
Language:English
Published: Academy of Marketing Science 1997
Online Access:http://psasir.upm.edu.my/id/eprint/60377/1/The%20role%20of%20the%20food%20and%20beverage%20department%20in%20enhancing%20overall%20hotel%20competitiveness%20in%20Malaysia.pdf
http://psasir.upm.edu.my/id/eprint/60377/
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spelling my.upm.eprints.603772018-05-21T03:32:59Z http://psasir.upm.edu.my/id/eprint/60377/ The role of the food and beverage department in enhancing overall hotel competitiveness in Malaysia Khor, Shii Ling Ahmad, M. I. The rising level of Malaysian incomes and the increase in tourism activities in recent years have generally enhanced the Malaysian hotel industry. The vast increase in the number of hotels in Malaysia is making the industry very competitive. Hotel restaurants help to create the overall ambience of the establishment via the decor, menu and services offered. Earlier researchers have reported that the understanding of customer expectation is a prerequisite for delivering superior services. This study was undertaken to examine the role of the hotels’ Food and Beverage (F&B) offerings in enhancing the overall hotel competitiveness in Malaysia via evaluating customer satisfaction levels towards the food, services, prices and the general environment created by the hotel F&B outlet. Academy of Marketing Science 1997 Conference or Workshop Item PeerReviewed text en http://psasir.upm.edu.my/id/eprint/60377/1/The%20role%20of%20the%20food%20and%20beverage%20department%20in%20enhancing%20overall%20hotel%20competitiveness%20in%20Malaysia.pdf Khor, Shii Ling and Ahmad, M. I. (1997) The role of the food and beverage department in enhancing overall hotel competitiveness in Malaysia. In: 1997 World Marketing Congress, 24-27 June 1997, Kuala Lumpur, Malaysia. (pp. 451-454). 10.1007/978-3-319-17320-7_120
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description The rising level of Malaysian incomes and the increase in tourism activities in recent years have generally enhanced the Malaysian hotel industry. The vast increase in the number of hotels in Malaysia is making the industry very competitive. Hotel restaurants help to create the overall ambience of the establishment via the decor, menu and services offered. Earlier researchers have reported that the understanding of customer expectation is a prerequisite for delivering superior services. This study was undertaken to examine the role of the hotels’ Food and Beverage (F&B) offerings in enhancing the overall hotel competitiveness in Malaysia via evaluating customer satisfaction levels towards the food, services, prices and the general environment created by the hotel F&B outlet.
format Conference or Workshop Item
author Khor, Shii Ling
Ahmad, M. I.
spellingShingle Khor, Shii Ling
Ahmad, M. I.
The role of the food and beverage department in enhancing overall hotel competitiveness in Malaysia
author_facet Khor, Shii Ling
Ahmad, M. I.
author_sort Khor, Shii Ling
title The role of the food and beverage department in enhancing overall hotel competitiveness in Malaysia
title_short The role of the food and beverage department in enhancing overall hotel competitiveness in Malaysia
title_full The role of the food and beverage department in enhancing overall hotel competitiveness in Malaysia
title_fullStr The role of the food and beverage department in enhancing overall hotel competitiveness in Malaysia
title_full_unstemmed The role of the food and beverage department in enhancing overall hotel competitiveness in Malaysia
title_sort role of the food and beverage department in enhancing overall hotel competitiveness in malaysia
publisher Academy of Marketing Science
publishDate 1997
url http://psasir.upm.edu.my/id/eprint/60377/1/The%20role%20of%20the%20food%20and%20beverage%20department%20in%20enhancing%20overall%20hotel%20competitiveness%20in%20Malaysia.pdf
http://psasir.upm.edu.my/id/eprint/60377/
_version_ 1643837341664542720
score 13.211869

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