Corporate social responsibility and branding co-existence practices in Bank Simpanan Nasional and Agrobank in Malaysia
The growth of the relationship between companies and society has been one of deliberate transformation from philanthropic co-existences to one where mutual interest of the entire stakeholder is becoming essentially significant (Bhattacharyya & Rahman, 2003). Thus, it can be illustrated that corp...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/55388/1/Corporate%20social%20responsibility%20and%20branding%20co-existence%20practices%20in%20Bank%20Simpanan.pdf http://psasir.upm.edu.my/id/eprint/55388/ http://www.gmj-me.upm.edu.my/UPLOAD/22332403ffc8b1e6ad5242f0f950f3f5.pdf |
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