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Corporate social responsibility and branding co-existence practices in Bank Simpanan Nasional and Agrobank in Malaysia

The growth of the relationship between companies and society has been one of deliberate transformation from philanthropic co-existences to one where mutual interest of the entire stakeholder is becoming essentially significant (Bhattacharyya & Rahman, 2003). Thus, it can be illustrated that corp...

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Main Authors: Ahmad Tarmidi, Nur Fadzila, Ariffin, Siti Nur Affni, Adzharuddin, Nor Azura
Format: Article
Language:English
Published: 2016
Online Access:http://psasir.upm.edu.my/id/eprint/55388/1/Corporate%20social%20responsibility%20and%20branding%20co-existence%20practices%20in%20Bank%20Simpanan.pdf
http://psasir.upm.edu.my/id/eprint/55388/
http://www.gmj-me.upm.edu.my/UPLOAD/22332403ffc8b1e6ad5242f0f950f3f5.pdf
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spelling my.upm.eprints.553882017-10-05T04:54:02Z http://psasir.upm.edu.my/id/eprint/55388/ Corporate social responsibility and branding co-existence practices in Bank Simpanan Nasional and Agrobank in Malaysia Ahmad Tarmidi, Nur Fadzila Ariffin, Siti Nur Affni Adzharuddin, Nor Azura The growth of the relationship between companies and society has been one of deliberate transformation from philanthropic co-existences to one where mutual interest of the entire stakeholder is becoming essentially significant (Bhattacharyya & Rahman, 2003). Thus, it can be illustrated that corporate social responsibility (CSR) is in fact vital to organizations. Another essential part that relates to CSR is branding. A good brand can make customers trust and stay loyal to the products or services that they use. Today, many organizations are very concerned with the best brands to be presented to the public, in particular customers of the organization. Branding and CSR operate in synchrony. This is appropriate when market research shows responsible business practices to be key drivers of brand preference. Core strength of this is that companies with the right business model can tell a single compelling story across all touch points. It works best for those companies in which responsibility is (already) a core company value and informs all aspects of the business. This would mean a consistent performance across environmental, community, employee welfare, financial performance and corporate governance commitments. As such, this paper tries to show the importance of CSR and branding in general through certain examples of local organizations such as Bank Simpanan Nasional and AgroBank. 2016 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/55388/1/Corporate%20social%20responsibility%20and%20branding%20co-existence%20practices%20in%20Bank%20Simpanan.pdf Ahmad Tarmidi, Nur Fadzila and Ariffin, Siti Nur Affni and Adzharuddin, Nor Azura (2016) Corporate social responsibility and branding co-existence practices in Bank Simpanan Nasional and Agrobank in Malaysia. Global Media Journal-Malaysian Edition, 6 (1). pp. 51-60. ISSN 2231-9948 http://www.gmj-me.upm.edu.my/UPLOAD/22332403ffc8b1e6ad5242f0f950f3f5.pdf
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description The growth of the relationship between companies and society has been one of deliberate transformation from philanthropic co-existences to one where mutual interest of the entire stakeholder is becoming essentially significant (Bhattacharyya & Rahman, 2003). Thus, it can be illustrated that corporate social responsibility (CSR) is in fact vital to organizations. Another essential part that relates to CSR is branding. A good brand can make customers trust and stay loyal to the products or services that they use. Today, many organizations are very concerned with the best brands to be presented to the public, in particular customers of the organization. Branding and CSR operate in synchrony. This is appropriate when market research shows responsible business practices to be key drivers of brand preference. Core strength of this is that companies with the right business model can tell a single compelling story across all touch points. It works best for those companies in which responsibility is (already) a core company value and informs all aspects of the business. This would mean a consistent performance across environmental, community, employee welfare, financial performance and corporate governance commitments. As such, this paper tries to show the importance of CSR and branding in general through certain examples of local organizations such as Bank Simpanan Nasional and AgroBank.
format Article
author Ahmad Tarmidi, Nur Fadzila
Ariffin, Siti Nur Affni
Adzharuddin, Nor Azura
spellingShingle Ahmad Tarmidi, Nur Fadzila
Ariffin, Siti Nur Affni
Adzharuddin, Nor Azura
Corporate social responsibility and branding co-existence practices in Bank Simpanan Nasional and Agrobank in Malaysia
author_facet Ahmad Tarmidi, Nur Fadzila
Ariffin, Siti Nur Affni
Adzharuddin, Nor Azura
author_sort Ahmad Tarmidi, Nur Fadzila
title Corporate social responsibility and branding co-existence practices in Bank Simpanan Nasional and Agrobank in Malaysia
title_short Corporate social responsibility and branding co-existence practices in Bank Simpanan Nasional and Agrobank in Malaysia
title_full Corporate social responsibility and branding co-existence practices in Bank Simpanan Nasional and Agrobank in Malaysia
title_fullStr Corporate social responsibility and branding co-existence practices in Bank Simpanan Nasional and Agrobank in Malaysia
title_full_unstemmed Corporate social responsibility and branding co-existence practices in Bank Simpanan Nasional and Agrobank in Malaysia
title_sort corporate social responsibility and branding co-existence practices in bank simpanan nasional and agrobank in malaysia
publishDate 2016
url http://psasir.upm.edu.my/id/eprint/55388/1/Corporate%20social%20responsibility%20and%20branding%20co-existence%20practices%20in%20Bank%20Simpanan.pdf
http://psasir.upm.edu.my/id/eprint/55388/
http://www.gmj-me.upm.edu.my/UPLOAD/22332403ffc8b1e6ad5242f0f950f3f5.pdf
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score 13.211869

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