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Public mural art installations in an urban cultural district: place identity under scrutiny

Public Mural Art Installation (PMAI) affects tourist perceptions and decision-making on a destination’s features and the manner they enhance a place identity. Despite the intention, many PMAI seems to have a lack of purpose in conveying its message on the place’s identity to tourists. The constructi...

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Main Authors: Mat Raschid, Mohammad Yazah, Mohd Tahir, Osman, Karimian, Elham
Format: Book Section
Language:English
Published: Universiti Putra Malaysia Press 2016
Online Access:http://psasir.upm.edu.my/id/eprint/48770/1/b.%20public%20mural%20%2812-27%29.pdf
http://psasir.upm.edu.my/id/eprint/48770/
http://stedex.upm.edu.my/
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spelling my.upm.eprints.487702016-10-06T03:41:05Z http://psasir.upm.edu.my/id/eprint/48770/ Public mural art installations in an urban cultural district: place identity under scrutiny Mat Raschid, Mohammad Yazah Mohd Tahir, Osman Karimian, Elham Public Mural Art Installation (PMAI) affects tourist perceptions and decision-making on a destination’s features and the manner they enhance a place identity. Despite the intention, many PMAI seems to have a lack of purpose in conveying its message on the place’s identity to tourists. The construction of the PMAI appeared to be haphazardly implemented and does not integrate well with the open public space to provide appropriate meaning to the place. This paper investigates how tourists’ conceive the manner PMAI in Georgetown Cultural District enhances the identity of the place. A non-participant observation on the tourists behaviors during their engagement with the PMAI and descriptive analysis were conducted in the data collection process. The result demonstrates that both the local and international tourists were attracted to the PMAI and support by the local government through maintenance and events including more accessible and integrated approach in the planning and design of urban open spaces are essentially needed to further sustain the attraction. This study contributes to the creation of more effective construction guidelines concerning the PMAI installation in urban setting. Universiti Putra Malaysia Press 2016 Book Section PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/48770/1/b.%20public%20mural%20%2812-27%29.pdf Mat Raschid, Mohammad Yazah and Mohd Tahir, Osman and Karimian, Elham (2016) Public mural art installations in an urban cultural district: place identity under scrutiny. In: STEdex 15/16: Sustainable Tropical Environmental Design Exhibition. Universiti Putra Malaysia Press, Serdang, Selangor, pp. 12-27. http://stedex.upm.edu.my/
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Public Mural Art Installation (PMAI) affects tourist perceptions and decision-making on a destination’s features and the manner they enhance a place identity. Despite the intention, many PMAI seems to have a lack of purpose in conveying its message on the place’s identity to tourists. The construction of the PMAI appeared to be haphazardly implemented and does not integrate well with the open public space to provide appropriate meaning to the place. This paper investigates how tourists’ conceive the manner PMAI in Georgetown Cultural District enhances the identity of the place. A non-participant observation on the tourists behaviors during their engagement with the PMAI and descriptive analysis were conducted in the data collection process. The result demonstrates that both the local and international tourists were attracted to the PMAI and support by the local government through maintenance and events including more accessible and integrated approach in the planning and design of urban open spaces are essentially needed to further sustain the attraction. This study contributes to the creation of more effective construction guidelines concerning the PMAI installation in urban setting.
format Book Section
author Mat Raschid, Mohammad Yazah
Mohd Tahir, Osman
Karimian, Elham
spellingShingle Mat Raschid, Mohammad Yazah
Mohd Tahir, Osman
Karimian, Elham
Public mural art installations in an urban cultural district: place identity under scrutiny
author_facet Mat Raschid, Mohammad Yazah
Mohd Tahir, Osman
Karimian, Elham
author_sort Mat Raschid, Mohammad Yazah
title Public mural art installations in an urban cultural district: place identity under scrutiny
title_short Public mural art installations in an urban cultural district: place identity under scrutiny
title_full Public mural art installations in an urban cultural district: place identity under scrutiny
title_fullStr Public mural art installations in an urban cultural district: place identity under scrutiny
title_full_unstemmed Public mural art installations in an urban cultural district: place identity under scrutiny
title_sort public mural art installations in an urban cultural district: place identity under scrutiny
publisher Universiti Putra Malaysia Press
publishDate 2016
url http://psasir.upm.edu.my/id/eprint/48770/1/b.%20public%20mural%20%2812-27%29.pdf
http://psasir.upm.edu.my/id/eprint/48770/
http://stedex.upm.edu.my/
_version_ 1643834272198426624
score 13.211869

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