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Visiting friends and relatives (VFR) market: a conceptual framework

This paper examines a specific market segment – the visiting friends and relatives (VFR) market – within a broader context of the tourism market. Misconception of VFR as a non-lucrative market segment and the fact that VFR appeared as one of the least researched areas has been the underpinning reaso...

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Main Author: Ramachandran, Sridar
Format: Article
Language:English
Published: Tourism Educators Association of Malaysia 2006
Online Access:http://psasir.upm.edu.my/id/eprint/48544/1/Visiting%20friends%20and%20relatives%20%28VFR%29%20market%20a%20conceptual%20framework.pdf
http://psasir.upm.edu.my/id/eprint/48544/
https://teamjournalht.wordpress.com/back-issues/volume-3-issue-1november-2006/
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spelling my.upm.eprints.485442016-10-10T03:33:05Z http://psasir.upm.edu.my/id/eprint/48544/ Visiting friends and relatives (VFR) market: a conceptual framework Ramachandran, Sridar This paper examines a specific market segment – the visiting friends and relatives (VFR) market – within a broader context of the tourism market. Misconception of VFR as a non-lucrative market segment and the fact that VFR appeared as one of the least researched areas has been the underpinning reasons to embark on this study. This paper is dedicated to understand the meaning of visiting friends and relatives. An extensive literature review revealed five emergent themes within the context of the VFR research, which includes: motivation, conceptualisation, distance, sector, and measurement. Realising VFR’s contribution to the broader tourism market, this paper reveal the significance of the VFR market within the broader tourism market segments in order for both academics and practitioners to have renewed appreciation toward this subject matter. Tourism Educators Association of Malaysia 2006 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/48544/1/Visiting%20friends%20and%20relatives%20%28VFR%29%20market%20a%20conceptual%20framework.pdf Ramachandran, Sridar (2006) Visiting friends and relatives (VFR) market: a conceptual framework. TEAM Journal of Hospitality & Tourism, 3 (1). pp. 1-10. ISSN 1823-4003 https://teamjournalht.wordpress.com/back-issues/volume-3-issue-1november-2006/
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description This paper examines a specific market segment – the visiting friends and relatives (VFR) market – within a broader context of the tourism market. Misconception of VFR as a non-lucrative market segment and the fact that VFR appeared as one of the least researched areas has been the underpinning reasons to embark on this study. This paper is dedicated to understand the meaning of visiting friends and relatives. An extensive literature review revealed five emergent themes within the context of the VFR research, which includes: motivation, conceptualisation, distance, sector, and measurement. Realising VFR’s contribution to the broader tourism market, this paper reveal the significance of the VFR market within the broader tourism market segments in order for both academics and practitioners to have renewed appreciation toward this subject matter.
format Article
author Ramachandran, Sridar
spellingShingle Ramachandran, Sridar
Visiting friends and relatives (VFR) market: a conceptual framework
author_facet Ramachandran, Sridar
author_sort Ramachandran, Sridar
title Visiting friends and relatives (VFR) market: a conceptual framework
title_short Visiting friends and relatives (VFR) market: a conceptual framework
title_full Visiting friends and relatives (VFR) market: a conceptual framework
title_fullStr Visiting friends and relatives (VFR) market: a conceptual framework
title_full_unstemmed Visiting friends and relatives (VFR) market: a conceptual framework
title_sort visiting friends and relatives (vfr) market: a conceptual framework
publisher Tourism Educators Association of Malaysia
publishDate 2006
url http://psasir.upm.edu.my/id/eprint/48544/1/Visiting%20friends%20and%20relatives%20%28VFR%29%20market%20a%20conceptual%20framework.pdf
http://psasir.upm.edu.my/id/eprint/48544/
https://teamjournalht.wordpress.com/back-issues/volume-3-issue-1november-2006/
_version_ 1643834206349950976
score 13.211869

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