Safeguarding Malaysian heritage food (MHF): the impact of Malaysian food culture and tourists' food culture involvement on intentional loyalty
Cultural heritage food experiences in tourism destination hold a boundless impression on tourists’ loyalty towards a destination. The researchers conducted a survey on 100 international tourists and used multiple regression analysis to verify the factors affecting the intentional loyalty on heritage...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/48045/1/48045.pdf http://psasir.upm.edu.my/id/eprint/48045/ http://www.sciencedirect.com/science/article/pii/S1877042815004474 |
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