Perceived importance on Malaysian halal and authentic heritage food (HAHFo): international Muslim tourists' purchase intention behaviour
As a Muslim country, Malaysia had received tremendous numbers of international Muslim visitors from all around the world and it was increasing from year to year. The major reason this country became an attractive destination for Muslim travelers is: Malaysia offers of a great, wide range incredible,...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
International Organization Center of Academic Research
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/59553/1/1.pdf http://psasir.upm.edu.my/id/eprint/59553/ |
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