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An investigation of key competitiveness indicators and drivers of full-service airlines using Delphi and AHP techniques

The purpose of this study was to identify and prioritize the key competitiveness indicators and drivers of full-service airlines. To achieve this, the study used a two-phase, sequential exploratory mixed methods research that was initiated with a qualitative phase (Delphi technique), and followed by...

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Main Authors: Delbari, Seyyed Ali, Ng, Siew Imm, Abdul Aziz, Yuhanis, Ho, Jo Ann
Format: Article
Language:English
Published: Elsevier 2016
Online Access:http://psasir.upm.edu.my/id/eprint/43357/1/An%20investigation%20of%20key%20competitiveness%20indicators%20and%20drivers%20of%20full-service%20airlines%20using%20Delphi%20and%20AHP%20techniques.pdf
http://psasir.upm.edu.my/id/eprint/43357/
http://www.sciencedirect.com/science/article/pii/S0969699715001416
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spelling my.upm.eprints.433572016-05-18T05:06:36Z http://psasir.upm.edu.my/id/eprint/43357/ An investigation of key competitiveness indicators and drivers of full-service airlines using Delphi and AHP techniques Delbari, Seyyed Ali Ng, Siew Imm Abdul Aziz, Yuhanis Ho, Jo Ann The purpose of this study was to identify and prioritize the key competitiveness indicators and drivers of full-service airlines. To achieve this, the study used a two-phase, sequential exploratory mixed methods research that was initiated with a qualitative phase (Delphi technique), and followed by a quantitative phase (Analytic Hierarchy Process technique). The results of the qualitative phase revealed that full-service airlines need to pay attention to the 12 key indicators and 15 key drivers to evaluate and improve their competitiveness status, respectively. The key identified indicators include quality, safety, price, connectivity, timeliness, flight frequency, profitability, productivity, cost, market share, customer loyalty, and revenue growth, and the key identified drivers are including bargaining power of customers, bargaining power of suppliers, rivalry among existing competitors, government policies, physical resources, financial resources, human resources, technological resources, reputational resources, flight operations capabilities, engineering and maintenance capabilities, marketing and services capabilities, finance and property capabilities, personnel capabilities, and strategic alliances. Further, the results of the quantitative phase demonstrated that profitability is the most important key competitiveness indicator, closely followed by productivity. It was also found that generally bargaining power of customers is the most powerful key competitiveness driver, and followed by financial resources. However, the results revealed that the ranking of the key competitiveness drivers with respect to each indicator differs significantly. The findings of this research provide important implications for the evaluation and improvement of the competitiveness status of full-service airlines. Elsevier 2016 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/43357/1/An%20investigation%20of%20key%20competitiveness%20indicators%20and%20drivers%20of%20full-service%20airlines%20using%20Delphi%20and%20AHP%20techniques.pdf Delbari, Seyyed Ali and Ng, Siew Imm and Abdul Aziz, Yuhanis and Ho, Jo Ann (2016) An investigation of key competitiveness indicators and drivers of full-service airlines using Delphi and AHP techniques. Journal of Air Transport Management, 52. pp. 23-34. ISSN 0969-6997; ESSN: 1873-2089 http://www.sciencedirect.com/science/article/pii/S0969699715001416 10.1016/j.jairtraman.2015.12.004
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description The purpose of this study was to identify and prioritize the key competitiveness indicators and drivers of full-service airlines. To achieve this, the study used a two-phase, sequential exploratory mixed methods research that was initiated with a qualitative phase (Delphi technique), and followed by a quantitative phase (Analytic Hierarchy Process technique). The results of the qualitative phase revealed that full-service airlines need to pay attention to the 12 key indicators and 15 key drivers to evaluate and improve their competitiveness status, respectively. The key identified indicators include quality, safety, price, connectivity, timeliness, flight frequency, profitability, productivity, cost, market share, customer loyalty, and revenue growth, and the key identified drivers are including bargaining power of customers, bargaining power of suppliers, rivalry among existing competitors, government policies, physical resources, financial resources, human resources, technological resources, reputational resources, flight operations capabilities, engineering and maintenance capabilities, marketing and services capabilities, finance and property capabilities, personnel capabilities, and strategic alliances. Further, the results of the quantitative phase demonstrated that profitability is the most important key competitiveness indicator, closely followed by productivity. It was also found that generally bargaining power of customers is the most powerful key competitiveness driver, and followed by financial resources. However, the results revealed that the ranking of the key competitiveness drivers with respect to each indicator differs significantly. The findings of this research provide important implications for the evaluation and improvement of the competitiveness status of full-service airlines.
format Article
author Delbari, Seyyed Ali
Ng, Siew Imm
Abdul Aziz, Yuhanis
Ho, Jo Ann
spellingShingle Delbari, Seyyed Ali
Ng, Siew Imm
Abdul Aziz, Yuhanis
Ho, Jo Ann
An investigation of key competitiveness indicators and drivers of full-service airlines using Delphi and AHP techniques
author_facet Delbari, Seyyed Ali
Ng, Siew Imm
Abdul Aziz, Yuhanis
Ho, Jo Ann
author_sort Delbari, Seyyed Ali
title An investigation of key competitiveness indicators and drivers of full-service airlines using Delphi and AHP techniques
title_short An investigation of key competitiveness indicators and drivers of full-service airlines using Delphi and AHP techniques
title_full An investigation of key competitiveness indicators and drivers of full-service airlines using Delphi and AHP techniques
title_fullStr An investigation of key competitiveness indicators and drivers of full-service airlines using Delphi and AHP techniques
title_full_unstemmed An investigation of key competitiveness indicators and drivers of full-service airlines using Delphi and AHP techniques
title_sort investigation of key competitiveness indicators and drivers of full-service airlines using delphi and ahp techniques
publisher Elsevier
publishDate 2016
url http://psasir.upm.edu.my/id/eprint/43357/1/An%20investigation%20of%20key%20competitiveness%20indicators%20and%20drivers%20of%20full-service%20airlines%20using%20Delphi%20and%20AHP%20techniques.pdf
http://psasir.upm.edu.my/id/eprint/43357/
http://www.sciencedirect.com/science/article/pii/S0969699715001416
_version_ 1643833542563594240
score 13.211869

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