What next?

This case revolves around a pharmaceutical company named Covorex (Malaysia). The head office is Covorex Pharma which originates in Germany. It was founded in 1950 and has grown into a global multinational company with more than 150 subsidiaries worldwide. Covorex (Malaysia) was established as a loca...

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Bibliographic Details
Main Authors: Hashim, Haslinda, Mohamat Din, Nurakmalina
Format: Article
Language:English
Published: Universiti Putra Malaysia Press 2013
Online Access:http://psasir.upm.edu.my/id/eprint/42900/1/What%20next.pdf
http://psasir.upm.edu.my/id/eprint/42900/
http://ajcr.putrabusinessschool.edu.my/?mod=archive&id=31
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