Cover Image

What next?

This case revolves around a pharmaceutical company named Covorex (Malaysia). The head office is Covorex Pharma which originates in Germany. It was founded in 1950 and has grown into a global multinational company with more than 150 subsidiaries worldwide. Covorex (Malaysia) was established as a loca...

Full description

Saved in:
Bibliographic Details
Main Authors: Hashim, Haslinda, Mohamat Din, Nurakmalina
Format: Article
Language:English
Published: Universiti Putra Malaysia Press 2013
Online Access:http://psasir.upm.edu.my/id/eprint/42900/1/What%20next.pdf
http://psasir.upm.edu.my/id/eprint/42900/
http://ajcr.putrabusinessschool.edu.my/?mod=archive&id=31
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.upm.eprints.42900
record_format eprints
spelling my.upm.eprints.429002016-04-26T07:22:10Z http://psasir.upm.edu.my/id/eprint/42900/ What next? Hashim, Haslinda Mohamat Din, Nurakmalina This case revolves around a pharmaceutical company named Covorex (Malaysia). The head office is Covorex Pharma which originates in Germany. It was founded in 1950 and has grown into a global multinational company with more than 150 subsidiaries worldwide. Covorex (Malaysia) was established as a local subsidiary in 1980 to enable the distribution and marketing of Covorex Pharma pharmaceutical products in Malaysia. It has branches all over the country such as in Ipoh, Kota Bharu, Johor Bharu, Penang, Kuantan, Kuching and Kota Kinabalu, with over 200 employees. This case focuses on the sales performance of Covax, a new product introduced to clients in the Government-Hospital market. The case presents an opportunity for postgraduate and undergraduate students to apply and test their knowledge in Business to Business (B2B) marketing, integrated marketing communication and personal selling topics. Universiti Putra Malaysia Press 2013 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/42900/1/What%20next.pdf Hashim, Haslinda and Mohamat Din, Nurakmalina (2013) What next? Asian Journal of Case Research, 6 (2). ISSN 1985-4579 http://ajcr.putrabusinessschool.edu.my/?mod=archive&id=31
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description This case revolves around a pharmaceutical company named Covorex (Malaysia). The head office is Covorex Pharma which originates in Germany. It was founded in 1950 and has grown into a global multinational company with more than 150 subsidiaries worldwide. Covorex (Malaysia) was established as a local subsidiary in 1980 to enable the distribution and marketing of Covorex Pharma pharmaceutical products in Malaysia. It has branches all over the country such as in Ipoh, Kota Bharu, Johor Bharu, Penang, Kuantan, Kuching and Kota Kinabalu, with over 200 employees. This case focuses on the sales performance of Covax, a new product introduced to clients in the Government-Hospital market. The case presents an opportunity for postgraduate and undergraduate students to apply and test their knowledge in Business to Business (B2B) marketing, integrated marketing communication and personal selling topics.
format Article
author Hashim, Haslinda
Mohamat Din, Nurakmalina
spellingShingle Hashim, Haslinda
Mohamat Din, Nurakmalina
What next?
author_facet Hashim, Haslinda
Mohamat Din, Nurakmalina
author_sort Hashim, Haslinda
title What next?
title_short What next?
title_full What next?
title_fullStr What next?
title_full_unstemmed What next?
title_sort what next?
publisher Universiti Putra Malaysia Press
publishDate 2013
url http://psasir.upm.edu.my/id/eprint/42900/1/What%20next.pdf
http://psasir.upm.edu.my/id/eprint/42900/
http://ajcr.putrabusinessschool.edu.my/?mod=archive&id=31
_version_ 1643833414477938688
score 13.211869

Similar Items