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Factors affecting dining satisfaction and acceptability of food item among athletes during a sporting event

Athletes are a special group of consumers whose specific diet requirement is important during training and competition to ensure their success. As commercial foodservice establishments are increasing involved in providing foods to this group of consumers on one hand and the lack of research investig...

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Main Authors: Mohd Ali, Mohalijah, Boo, Huey Chern, Abdul Karim, Muhammad Shahrim, Abu Bakar, Ainul Zakiah
Format: Article
Language:English
Published: Faculty of Food Science and Technology, Universiti Putra Malaysia 2014
Online Access:http://psasir.upm.edu.my/id/eprint/40799/1/2%20IFRJ%2021%20%2805%29%202014%20Boo%20427.pdf
http://psasir.upm.edu.my/id/eprint/40799/
http://www.ifrj.upm.edu.my/21%20%2805%29%202014/2%20IFRJ%2021%20%2805%29%202014%20Boo%20427.pdf
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spelling my.upm.eprints.407992015-10-09T01:09:05Z http://psasir.upm.edu.my/id/eprint/40799/ Factors affecting dining satisfaction and acceptability of food item among athletes during a sporting event Mohd Ali, Mohalijah Boo, Huey Chern Abdul Karim, Muhammad Shahrim Abu Bakar, Ainul Zakiah Athletes are a special group of consumers whose specific diet requirement is important during training and competition to ensure their success. As commercial foodservice establishments are increasing involved in providing foods to this group of consumers on one hand and the lack of research investigating the athletes' dining satisfaction, especially meeting their diet requirement on the other hand, this study was conducted to investigate the influence of nutritional factors in athletes' dining satisfaction and the acceptance of various foods provided in an international sporting event. Following a stratified random sampling, 700 athletes were selected from the entire population of 1330 participants. The final usable sample size was 450 (64.3% response rate). Regression analysis revealed that overall service, overall food quality, grooming of server, and nutritional information tag significantly influence the overall dining satisfaction among athletes. In addition, nutritional value, menu variety, fat content, freshness, and taste were found as the most important determinant in almost all food categories. It is intriguing that meeting diet requirement is not a significant factor but nutritional information tag is. Important implications were discussed. Nutrition education is recommended for foodservice operators especially when they are involved in providing food for sporting events. It is advisable that an appointed specialized sport dietitian or nutritionist to a sporting event works together with the foodservice operators to ensure that the menu meets the nutritional requirement of athletes. Faculty of Food Science and Technology, Universiti Putra Malaysia 2014 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/40799/1/2%20IFRJ%2021%20%2805%29%202014%20Boo%20427.pdf Mohd Ali, Mohalijah and Boo, Huey Chern and Abdul Karim, Muhammad Shahrim and Abu Bakar, Ainul Zakiah (2014) Factors affecting dining satisfaction and acceptability of food item among athletes during a sporting event. International Food Research Journal, 21 (5). pp. 1719-1724. ISSN 1985-4668; ESSN: 2231-7546 http://www.ifrj.upm.edu.my/21%20%2805%29%202014/2%20IFRJ%2021%20%2805%29%202014%20Boo%20427.pdf
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Athletes are a special group of consumers whose specific diet requirement is important during training and competition to ensure their success. As commercial foodservice establishments are increasing involved in providing foods to this group of consumers on one hand and the lack of research investigating the athletes' dining satisfaction, especially meeting their diet requirement on the other hand, this study was conducted to investigate the influence of nutritional factors in athletes' dining satisfaction and the acceptance of various foods provided in an international sporting event. Following a stratified random sampling, 700 athletes were selected from the entire population of 1330 participants. The final usable sample size was 450 (64.3% response rate). Regression analysis revealed that overall service, overall food quality, grooming of server, and nutritional information tag significantly influence the overall dining satisfaction among athletes. In addition, nutritional value, menu variety, fat content, freshness, and taste were found as the most important determinant in almost all food categories. It is intriguing that meeting diet requirement is not a significant factor but nutritional information tag is. Important implications were discussed. Nutrition education is recommended for foodservice operators especially when they are involved in providing food for sporting events. It is advisable that an appointed specialized sport dietitian or nutritionist to a sporting event works together with the foodservice operators to ensure that the menu meets the nutritional requirement of athletes.
format Article
author Mohd Ali, Mohalijah
Boo, Huey Chern
Abdul Karim, Muhammad Shahrim
Abu Bakar, Ainul Zakiah
spellingShingle Mohd Ali, Mohalijah
Boo, Huey Chern
Abdul Karim, Muhammad Shahrim
Abu Bakar, Ainul Zakiah
Factors affecting dining satisfaction and acceptability of food item among athletes during a sporting event
author_facet Mohd Ali, Mohalijah
Boo, Huey Chern
Abdul Karim, Muhammad Shahrim
Abu Bakar, Ainul Zakiah
author_sort Mohd Ali, Mohalijah
title Factors affecting dining satisfaction and acceptability of food item among athletes during a sporting event
title_short Factors affecting dining satisfaction and acceptability of food item among athletes during a sporting event
title_full Factors affecting dining satisfaction and acceptability of food item among athletes during a sporting event
title_fullStr Factors affecting dining satisfaction and acceptability of food item among athletes during a sporting event
title_full_unstemmed Factors affecting dining satisfaction and acceptability of food item among athletes during a sporting event
title_sort factors affecting dining satisfaction and acceptability of food item among athletes during a sporting event
publisher Faculty of Food Science and Technology, Universiti Putra Malaysia
publishDate 2014
url http://psasir.upm.edu.my/id/eprint/40799/1/2%20IFRJ%2021%20%2805%29%202014%20Boo%20427.pdf
http://psasir.upm.edu.my/id/eprint/40799/
http://www.ifrj.upm.edu.my/21%20%2805%29%202014/2%20IFRJ%2021%20%2805%29%202014%20Boo%20427.pdf
_version_ 1643832817715511296
score 13.211869

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