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Consumers’ attitude toward the Food Safety Certificate (FSC) in Malaysia

Consumers are becoming selective in food purchasing due to concerns over food safety. Cleanliness, safety, and nutrition are among the desirable food characteristics sorted out by consumers. The Food Safety Certificate (FSC) has been found to be detrimental to the increase in the level of consumer c...

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Main Authors: Mohd Nawi, Nolila, Mohd Nasir, Nurul Izati
Format: Article
Published: Routledge 2014
Online Access:http://psasir.upm.edu.my/id/eprint/36895/
http://www.tandfonline.com/doi/abs/10.1080/10454446.2014.921879
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spelling my.upm.eprints.368952016-01-12T03:09:06Z http://psasir.upm.edu.my/id/eprint/36895/ Consumers’ attitude toward the Food Safety Certificate (FSC) in Malaysia Mohd Nawi, Nolila Mohd Nasir, Nurul Izati Consumers are becoming selective in food purchasing due to concerns over food safety. Cleanliness, safety, and nutrition are among the desirable food characteristics sorted out by consumers. The Food Safety Certificate (FSC) has been found to be detrimental to the increase in the level of consumer confidence on the safety of food products available in markets. This study investigates consumers’ attitude toward FSC while purchasing food products in Malaysia. The data collected from 350 respondents through a face-to-face survey were analyzed using descriptive and factor analysis methods. The results of the study indicated that the majority of consumers are aware of the FSC function and existence in food products. Factor analysis identified brand, trust, health consciousness, and environmental consciousness as factors associated by consumers with FSC. The results indicate that FSC not only ensures consumer trust on food safety but also helps producers in operation streamlining and quality management. Routledge 2014 Article PeerReviewed Mohd Nawi, Nolila and Mohd Nasir, Nurul Izati (2014) Consumers’ attitude toward the Food Safety Certificate (FSC) in Malaysia. Journal of Food Products Marketing, 20 (suppl.1). pp. 140-150. ISSN 1045-4446; ESSN: 1540-4102 http://www.tandfonline.com/doi/abs/10.1080/10454446.2014.921879 10.1080/10454446.2014.921879
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description Consumers are becoming selective in food purchasing due to concerns over food safety. Cleanliness, safety, and nutrition are among the desirable food characteristics sorted out by consumers. The Food Safety Certificate (FSC) has been found to be detrimental to the increase in the level of consumer confidence on the safety of food products available in markets. This study investigates consumers’ attitude toward FSC while purchasing food products in Malaysia. The data collected from 350 respondents through a face-to-face survey were analyzed using descriptive and factor analysis methods. The results of the study indicated that the majority of consumers are aware of the FSC function and existence in food products. Factor analysis identified brand, trust, health consciousness, and environmental consciousness as factors associated by consumers with FSC. The results indicate that FSC not only ensures consumer trust on food safety but also helps producers in operation streamlining and quality management.
format Article
author Mohd Nawi, Nolila
Mohd Nasir, Nurul Izati
spellingShingle Mohd Nawi, Nolila
Mohd Nasir, Nurul Izati
Consumers’ attitude toward the Food Safety Certificate (FSC) in Malaysia
author_facet Mohd Nawi, Nolila
Mohd Nasir, Nurul Izati
author_sort Mohd Nawi, Nolila
title Consumers’ attitude toward the Food Safety Certificate (FSC) in Malaysia
title_short Consumers’ attitude toward the Food Safety Certificate (FSC) in Malaysia
title_full Consumers’ attitude toward the Food Safety Certificate (FSC) in Malaysia
title_fullStr Consumers’ attitude toward the Food Safety Certificate (FSC) in Malaysia
title_full_unstemmed Consumers’ attitude toward the Food Safety Certificate (FSC) in Malaysia
title_sort consumers’ attitude toward the food safety certificate (fsc) in malaysia
publisher Routledge
publishDate 2014
url http://psasir.upm.edu.my/id/eprint/36895/
http://www.tandfonline.com/doi/abs/10.1080/10454446.2014.921879
_version_ 1643831860541784064
score 13.211869

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