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Socio-demographic profile in purchasing natural and synthetic functional foods in Malaysia

Functional foods represent one of the most interesting areas of research and innovation in the food industry. There are commercialized functional products in Malaysian market presently. Although the consumption of functional foods is increasing, relatively little is known about how consumers perceiv...

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Main Authors: Phuah, Kit Teng, Rezai, Golnaz, Mohamed, Zainal Abidin, Shamsudin, Mad Nasir
Format: Article
Published: International Association of Computer Science and Information Technology Press 2015
Online Access:http://psasir.upm.edu.my/id/eprint/35403/
http://www.ijssh.org/index.php?m=content&c=index&a=show&catid=57&id=851
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spelling my.upm.eprints.354032016-01-06T03:41:30Z http://psasir.upm.edu.my/id/eprint/35403/ Socio-demographic profile in purchasing natural and synthetic functional foods in Malaysia Phuah, Kit Teng Rezai, Golnaz Mohamed, Zainal Abidin Shamsudin, Mad Nasir Functional foods represent one of the most interesting areas of research and innovation in the food industry. There are commercialized functional products in Malaysian market presently. Although the consumption of functional foods is increasing, relatively little is known about how consumers perceive these products and their buying frequency towards natural and synthetic functional foods in Malaysia. Therefore, the purpose of this study is to determine the relationship between socio-demographic variables and consumers’ knowledge and buying frequency towards Natural and synthetic functional foods. Systematic random sampling was used in this study and 2004 households are interview by using structure questionnaire in Malaysia. Descriptive analysis and chi-square analysis were used in this study. The result shows that education level, area, income level, age and child under 18 years old have significant relationship with their knowledge to differentiate natural and synthetic functional foods. Moreover, the result also shows that marital status, area, education level, household size, age, income level and child under 18 years old have significant relationship with their purchasing behavior towards functional foods. International Association of Computer Science and Information Technology Press 2015-07 Article PeerReviewed Phuah, Kit Teng and Rezai, Golnaz and Mohamed, Zainal Abidin and Shamsudin, Mad Nasir (2015) Socio-demographic profile in purchasing natural and synthetic functional foods in Malaysia. International Journal of Social Science and Humanity, 5 (7). pp. 604-607. ISSN 2010-3646 http://www.ijssh.org/index.php?m=content&c=index&a=show&catid=57&id=851 10.7763/IJSSH.2015.V5.525
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description Functional foods represent one of the most interesting areas of research and innovation in the food industry. There are commercialized functional products in Malaysian market presently. Although the consumption of functional foods is increasing, relatively little is known about how consumers perceive these products and their buying frequency towards natural and synthetic functional foods in Malaysia. Therefore, the purpose of this study is to determine the relationship between socio-demographic variables and consumers’ knowledge and buying frequency towards Natural and synthetic functional foods. Systematic random sampling was used in this study and 2004 households are interview by using structure questionnaire in Malaysia. Descriptive analysis and chi-square analysis were used in this study. The result shows that education level, area, income level, age and child under 18 years old have significant relationship with their knowledge to differentiate natural and synthetic functional foods. Moreover, the result also shows that marital status, area, education level, household size, age, income level and child under 18 years old have significant relationship with their purchasing behavior towards functional foods.
format Article
author Phuah, Kit Teng
Rezai, Golnaz
Mohamed, Zainal Abidin
Shamsudin, Mad Nasir
spellingShingle Phuah, Kit Teng
Rezai, Golnaz
Mohamed, Zainal Abidin
Shamsudin, Mad Nasir
Socio-demographic profile in purchasing natural and synthetic functional foods in Malaysia
author_facet Phuah, Kit Teng
Rezai, Golnaz
Mohamed, Zainal Abidin
Shamsudin, Mad Nasir
author_sort Phuah, Kit Teng
title Socio-demographic profile in purchasing natural and synthetic functional foods in Malaysia
title_short Socio-demographic profile in purchasing natural and synthetic functional foods in Malaysia
title_full Socio-demographic profile in purchasing natural and synthetic functional foods in Malaysia
title_fullStr Socio-demographic profile in purchasing natural and synthetic functional foods in Malaysia
title_full_unstemmed Socio-demographic profile in purchasing natural and synthetic functional foods in Malaysia
title_sort socio-demographic profile in purchasing natural and synthetic functional foods in malaysia
publisher International Association of Computer Science and Information Technology Press
publishDate 2015
url http://psasir.upm.edu.my/id/eprint/35403/
http://www.ijssh.org/index.php?m=content&c=index&a=show&catid=57&id=851
_version_ 1643831443453902848
score 13.211869

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