Malaysian consumers’ willingness-to-pay for functional food.
Consumers are changing their eating habits and paying more attention to food quality or food safety and are looking beyond the basic nutritional benefits as a way to improve their quality of life and for extending their life expectancy. These phenomena provide a great market opportunity for developi...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2012
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| Online Access: | http://psasir.upm.edu.my/id/eprint/31467/1/ID%2031467.pdf http://psasir.upm.edu.my/id/eprint/31467/ |
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