Is relationship marketing crucial in a mature market? : case of the Malaysian mobile service industry.

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Bibliographic Details
Main Authors: Bojei, Jamil, Abu, Mimi Liana
Other Authors: Mohd Ishan, Zahira
Format: Book Section
Published: McGraw-Hill (Malaysia) 2012
Online Access:http://psasir.upm.edu.my/id/eprint/26187/
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