The underlying dimensions of relationship marketing in the Malaysian mobile service sector
After so many years, the Malaysian mobile service market is getting saturated, whereby service operators are having difficulties differentiating themselves because they offer similar services. As the service options are wide, customers become less committed to a particular provider and might easily...
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| Main Authors: | , |
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| Format: | Article |
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Routledge
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/35824/ http://www.tandfonline.com/doi/abs/10.1080/15332667.2014.939017 |
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