Language alternation in the “closing presentation” of life insurance sales talk
Sales talk is recognisable as a type of goal-oriented interaction with its specific structure, set of roles, and patterns of language use. In a multilingual society, sales talk between the sales person and the customer often displays alternation of languages by either party as the conversation proce...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Malaysian Association of Modern Languages
2012
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| Online Access: | http://psasir.upm.edu.my/id/eprint/24376/ http://www.journals.mymla.org/index.php/MJLL/article/view/4 |
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