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Black White Colour Bias among Young Malaysian Chinese Children

Previous studies of preschool children in the United States, Western Europe and Eastern Asia have demonstrated a bias favouring the colour white relative to the colour black. In this study, the Colour l.1eaning Test II was administered to urban Malaysian Chinese preschoolers, aged 5 and 6 years....

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Main Authors: Rahman, Putri Zabariah, Wong, Su Luan
Format: Article
Language:English
English
Published: 1986
Online Access:http://psasir.upm.edu.my/id/eprint/2347/1/Black_White_Colour_Bias_among.pdf
http://psasir.upm.edu.my/id/eprint/2347/
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spelling my.upm.eprints.23472013-05-27T07:00:28Z http://psasir.upm.edu.my/id/eprint/2347/ Black White Colour Bias among Young Malaysian Chinese Children Rahman, Putri Zabariah Wong, Su Luan Previous studies of preschool children in the United States, Western Europe and Eastern Asia have demonstrated a bias favouring the colour white relative to the colour black. In this study, the Colour l.1eaning Test II was administered to urban Malaysian Chinese preschoolers, aged 5 and 6 years. The mean Colour Meaning Test II score of 18.33 indicated a definite pro-white/anti-black bias. The sex and age of the child was found to have no significant effect on the test score, The high level of bias favouring the colour white relative to the colour black suggest that the bias is universal and that strong influences have brought about this high level of bias. These children have no direct contact. with dark-skinned (black) and light-skinned (white) persons and do not live in II society in which there is a great socio-economic chasm between black and white races, but they are familiar with the concept of races as it relates to black-white skin colour and the designation of persons by colour names through watching television. This study lends support to the main causal factors that have been suggested for colour bias, which are cultural symbolism, mass media, literature and early diurnal experience 1986 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/2347/1/Black_White_Colour_Bias_among.pdf Rahman, Putri Zabariah and Wong, Su Luan (1986) Black White Colour Bias among Young Malaysian Chinese Children. Pertanika. pp. 417-421. English
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
English
description Previous studies of preschool children in the United States, Western Europe and Eastern Asia have demonstrated a bias favouring the colour white relative to the colour black. In this study, the Colour l.1eaning Test II was administered to urban Malaysian Chinese preschoolers, aged 5 and 6 years. The mean Colour Meaning Test II score of 18.33 indicated a definite pro-white/anti-black bias. The sex and age of the child was found to have no significant effect on the test score, The high level of bias favouring the colour white relative to the colour black suggest that the bias is universal and that strong influences have brought about this high level of bias. These children have no direct contact. with dark-skinned (black) and light-skinned (white) persons and do not live in II society in which there is a great socio-economic chasm between black and white races, but they are familiar with the concept of races as it relates to black-white skin colour and the designation of persons by colour names through watching television. This study lends support to the main causal factors that have been suggested for colour bias, which are cultural symbolism, mass media, literature and early diurnal experience
format Article
author Rahman, Putri Zabariah
Wong, Su Luan
spellingShingle Rahman, Putri Zabariah
Wong, Su Luan
Black White Colour Bias among Young Malaysian Chinese Children
author_facet Rahman, Putri Zabariah
Wong, Su Luan
author_sort Rahman, Putri Zabariah
title Black White Colour Bias among Young Malaysian Chinese Children
title_short Black White Colour Bias among Young Malaysian Chinese Children
title_full Black White Colour Bias among Young Malaysian Chinese Children
title_fullStr Black White Colour Bias among Young Malaysian Chinese Children
title_full_unstemmed Black White Colour Bias among Young Malaysian Chinese Children
title_sort black white colour bias among young malaysian chinese children
publishDate 1986
url http://psasir.upm.edu.my/id/eprint/2347/1/Black_White_Colour_Bias_among.pdf
http://psasir.upm.edu.my/id/eprint/2347/
_version_ 1643822291504594944
score 13.211869

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